Shorts: Broad, Dazn, Somerset Cc
Ticketing marketplace Seat Unique has announced Stuart Broad as its new brand ambassador.
The former England cricketer will join Sam Warburton OBE, George North, and Lauren Bell as representatives of the Seat Unique brand.
Broad, said, “Being a brand ambassador for Seat Unique is a thrilling opportunity. As someone who has dedicated their life to sports, I know firsthand the power of live experiences. Seat Unique’s approach to making premium experiences accessible to all fans is unparalleled, and I am excited to be part of a movement that will bring fans closer to the game they love.
“Football, golf, rugby union, and cricket hold a special place in my heart, and I am delighted to work with Seat Unique to bring that same sense of excitement to fans across the globe. Just as my passion for sports runs deep, so does my appreciation for music, adding another layer of excitement to life’s experiences.”
Robin Sherry, Chief Executive Officer and Founder at Seat Unique, added, “We are absolutely thrilled to welcome legendary England bowler Stuart Broad as the latest addition to Seat Unique’s team of brand ambassadors.”
“Stuart is a professional sportsman who truly understands the significance of creating unforgettable live experiences for fans. His dedication to consistently enhancing the fan experience aligns perfectly with the values of the Seat Unique team.”
DAZN has announced a new long-term partnership with the International Basketball Federation, FIBA (The International Basketball Federation), and Two Circles to distribute Courtside 1891.
Courtside 1891, launched by FIBA and Two Circles in 2022, is FIBA’s national team basketball streaming service.
Courtside 1891 hosts live and on-demand content from FIBA’s international competitions, including both FIBA World Cups and their Qualifiers
The new announcement will see Courtside 1891 made available as a standalone offering on DAZN, with both premium paid-for and free-to-access content available to registered users, similar to NFL Game Pass, which was launched globally on DAZN in 2023.
Shay Segev, Chief Executive Officer of DAZN Group, said, “DAZN already has a strong portfolio of basketball on our platform. Basketball is the third most watched sport on DAZN and we have big ambitions to become a primary destination for fans of the sport across the world. We have had a long and collaborative relationship with FIBA, and I look forward to working ever more closely with them and other partners to bring this premium action to basketball fans.”
Frank Leenders, Director General of FIBA Media and Marketing Services, added, “FIBA is very pleased to announce this partnership with DAZN, which represents an important extension of the distribution and visibility of FIBA’s major events through the Courtside 1891 product. Furthermore, this addition to the already expansive partnership between FIBA and DAZN is an example of the synergies we have achieved together. DAZN is the global leader in sports D2C and they continue to recognise the undoubted value of both international and club basketball.”
Somerset Cricket has extended its partnership with dairy products supplier Eurilait.
Eurilait’s consumer facing brand ‘Paysan Breton’ will benefit from logo on the collar of Somerset’s County Championship and One-Day Cup shirts..
As part of the partnership, Eurilait branding will also continue to appear on the exterior of the Jimmy Cook suite in the Ondaatje Pavilion, and it will sponsor Somerset’s Kasey Aldridge.
Caroline Herbert, Commercial Director at Somerset County Cricket Club, said, “It was an absolute pleasure working with Eurilait last year especially when they surprised our Members, wider fanbase and business community with their wonderful Payson Breton samples. We were able to collaborate successfully on a number of initiatives throughout 2023 and I’m looking forward to what this year will bring,”
Glamorgan County Cricket Club has announced the appointment of Dan Cherry as its new Chief Executive Officer.
Cherry, who made 65 appearances for Glamorgan and has been the club’s Head of Operations for 12 years, will replace Hugh Morris who retired at the end of 2023.
Yorkshire Cricket has announced a new partnership with Destination Sport Group.
The agreement will see Destination Sport Travel supply the travel and accommodation requirements for Yorkshire Cricket’s men’s first team, and the Northern Diamonds women’s team.
Alongside this, Destination Sport’s sister company Sportsbreaks.com will be offering crickets fans official match breaks to Yorkshire Cricket Club.
Stephen Vaughan, Chief Executive Officer for Yorkshire CCC, said, “We are delighted to collaborate with Destination Sport Travel and Sportsbreaks.com, as we continue to enhance the support network underpinning our men’s and women’s teams.
“It’s a fantastic partnership. Our men’s and women’s teams will really benefit from the travel and accommodation support including the overseas pre-season camp to India, and I would like to thank the team at Destination Sport Travel and Sportsbreaks.com for coming on board with Yorkshire Cricket.”
England Golf has launched a new initiative with sustainability platform Zellar to improve sustainability across 1,700 golf clubs.
The partnership aims to save those affiliated to England Golf a combined total of ‘£1.5m and reduce their total carbon emissions by over 1,200 tonnes by 2026.’
By following Zellar’s sustainability plan, the average club may ‘reduce its energy consumption by up to 33 per cent and unlock estimated savings of up to £4,100.’
Owen James, Sustainability Manager, England Golf, said, “Zellar excites us as an organisation because of the step-by-step approach. Anyone, from a sustainability expert to someone who has never even heard the word emissions before, can utilise the platform and make positive change off the back of it.
“Through this relationship, we are encouraging golf clubs to track their emissions, make positive changes, and future proof themselves as a business. By identifying energy and emissions hotspots, tracking change and renewing contracts within the app, Zellar is a one-stop-shop for golf clubs to support their drive for a more sustainable future.”
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