Shorts: Burnley, Pto, Swansea
Newly-promoted Premier League football club Burnley FC has received investment from Dude Perfect.
The sports and entertainment group, made up of Garrett Hilbert, Tyler Toney, Cody Jones and Coby and Cory Cotton, will formalise their involvement in the club’s ownership group, having been revealed earlier this month as the official shirt partner for 2023/24 junior retail shirts and academy teams.
Since meeting at Texas A&M University, Dude Perfect have gone on to amass over 59 million YouTube subscribers and almost 16 billion YouTube views since launching their channel 14 years ago.
The American’s join NFL player JJ Watt as minority investors in the Clarets.
Garrett Hilbert, member of Dude Perfect, said, “We’ve been fans of the Premier League for some time, so we’re excited to formalise the relationship with Burnley and hopefully help to introduce a bunch of younger fans to the club.
“What Vincent and the guys achieved last year was incredible and it’s a really exciting time to be a Burnley fan. We also spoke to JJ multiple times and his passion and ideas for how we can help grow to the club and create Burnley fans for life really excited us – we’re planning to be in town for the Manchester City game this month and we can’t wait to meet everyone.”
Alan Pace, Chairman of Burnley FC, added, “We’re delighted to formally welcome Dude Perfect into the Clarets family and this is another exciting step on our journey as we prepare for the 2023/24 season. The guys have shown a huge interest and passion in the club, its history and our community. I’m excited by the opportunities that this partnership will bring as we continue to attract new fans and showcase the Burnley brand to a global audience.”
The Professional Triathletes Organisation (PTO) has signed Asian beverage brand POKKA as the official drinks partner of the PTO Asian Open.
The one-year partnership will start at this month’s inaugural PTO Asian Open in Singapore on 19th to 20th August.
As per the agreement, POKKO will supply on-course product and hydration around the course.
Kian Ann, General Manager of Marketing at POKKA, said, “With POKKA’s vision being “Genuine Vitality For Life”, we believe in the importance of creating healthy and active experiences, which is why we jumped at the chance to join forces with the PTO Tour’s first event in Asia.
“Not only will the PTO Asian Open weekend see the world’s best triathletes compete in two high profile races for men and women around an iconic 100km triathlon course in the Marina Bay Financial District, but there will also be more than 6,000 amateurs also taking part in activities that include a 100km triathlon for experienced amateurs, two different distance duathlons and also an exciting 5km Music Run.
“We’ll be looking to promote our full range of beverages as Singaporeans get active during what promises to be a fantastic weekend of active sport.”
Sam Renouf, Chief Executive Officer of PTO, added, “POKKA is one of the most recognisable brands in Asia and given their focus around wellbeing and promoting healthy lifestyles, it was a very natural partnership for PTO Tour and its amazing athletes.
“Triathlon as a sport is founded on the principles of exercise, a healthy lifestyle and gender equality, which will all be brought to life around the PTO Asian Open weekend. From our male and female professionals going head-to-head on on a global broadcast feed that will be shown in more than 195 territories around the world, to amateurs taking part in our range of different multisport events.”
EFL Championship football club Swansea City has extended its partnership with The Turmeric Co. – the club’s official recovery partner – for the upcoming 2023-24 season.
The drinks and supplements brand, which was founded by former Wales international Hal Robson-Kanu, first linked up with the club in March 2021 and will continue to supply products for the club’s first team and academy teams.
Thomas ‘Hal’ Robson – Kanu, Founder of The Turmeric Co., said, “Renewing our partnership with Swansea City is a testament to our shared dedication to making optimal nutrition accessible for elite athletes.
“With each renewed chapter, we’re not only supporting athletic success, but also fostering a community that embraces the transformative power of functional nutrition, especially to ailments such as joint pain and muscle soreness.
“Our clinically-backed raw turmeric shots play a vital role in helping athletes tackle the increased demands of the game, which is essential to keep up with the recent changes around stoppage time.
“Here’s to another season of enriching the recovery, performance, immunity and energy levels of the Swans.”
Lee Merrells, Head of Partnerships at Swansea City, added, “Since The Turmeric Co. have come on board, the range of products have aided our players’ recovery after training and matches.
“We are delighted to be continuing this partnership into its fourth year and we look forward to working with everyone at the company during the 2023-24 season.”
EFL League Two club Barrow AFC has signed Morson Group as the club’s official first-team sleeve sponsor for the 2023/2024 season.
Morson Group is formed of connected businesses that have a reputation for delivering consultancy, design, technology, training, screening, and people solutions around the world.
Ged Mason, Chief Executive Officer of Morson Group, said, “We’re delighted to sign as a sleeve sponsor for Barrow AFC. Morson has had a long presence of over 25 years in Barrow-in-Furness and the wider Cumbrian communities supporting the marine, shipbuilding, and nuclear capability in the region.”
“Over the past 15 years, it’s been great to see how the rise of Barrow AFC to return to its place as an EFL side has positively impacted the town. Football clubs are the lifeblood of towns like this one and we’re proud to have our company logo adorning both the home and away kits for the 2023/24 season. Good luck to the team for the forthcoming season.”
Kelly Moxham, Commercial and Hospitality Coordinator, “We at Barrow AFC are delighted to have Morson Group as our official sleeve sponsor for the 23/24 season.
“This is the first season the EFL have allowed clubs to obtain an official sleeve partner and I am over the moon to welcome Morson Group on board. I look forward to working with the team at Morson over the course of the season.”
