Shorts: Canoe Slalom, Sportradar, Triathlon

London-based sports production company Sunset+Vine has been confirmed as host broadcaster for the 2023 ICF Canoe Slalom World Championships.

The championships, which take place in September, will be staged at the London 2012 Olympic canoe slalom venue, Lee Valley White Water Centre.

Sunset+Vine will provide full host broadcast services, which includes world feed production. The coverage will include a 14-camera plan, including super slomo and on-course minicams.

Andrew Preece, Executive Director at Sunset+Vine, commented,”We are very excited to be the ICF and British Canoeing’s broadcast partner for a major world championship back at the London 2012 Olympic venue at Lee Valley White Water Centre. Our team is working on delivering an innovative camera plan and exciting coverage for an event that looks set to attract the big names of the sport to London.”

Sportradar has announced the integration of its ad:s technology into Snapchat, the Snap Inc. owned visual messaging app.

The move will aim to create a new channel for betting operators to engage and acquire customers using the sports technology company’s paid social media advertising service.

Florian Geheeb, Global Director Advertising Sales, at Sportradar, commented, “More than three billion people worldwide actively engage with social media each month, so operators are increasingly turning to paid social advertising to boost their acquisition campaigns as it’s a great tool for targeting defined customers.

“By integrating our industry specific advertising solution into Snapchat, one of the world’s most consumed and strategically important social media platforms, Sportradar is unlocking a new channel to optimise the marketing performance of sportsbook operators.”

British Triathlon and the University of Bath have enhanced their partnership to deliver a British Triathlon Pathway Centre.

To support the continued growth of the British Triathlon World Class programme, the pair have updated their agreement to focus on delivering a Pathway Centre, supporting the next generation of Olympic and Paralympic athletes.

As part of this partnership, student and non-student high-performance triathletes will be able to access the facilities in the Sports Training Village and performance support practitioners under the guidance of the Bath National Pathway Centre lead coach Jack Hall.

British Triathlon Performance Director Mike Cavendish, commented, “We are thrilled to be continuing our long-standing partnership with the University of Bath. Training centres such as the one in Bath are a critical part of our long-term strategy to develop athletes, coaches and support staff and we’re really excited about the opportunity to continue working in partnership with the university to grow our pathway.”