Shorts: Cfg, Horse Racing, Gaming
City Football Group, the group of global football clubs that includes Premier League champions Manchester City, has acquired a majority stake in Italian football club Palermo FC. The Sicilian team has a decorated history and is one of Italy’s most popular football clubs.
Sicilian and life-long fan Dario Mirri will remain as Club President and Chairman of the Board of Palermo FC.
The move sees CFG’s first step into Italian football and means Palermo FC joins an international portfolio that includes New York City, Melbourne City, Girona FC, and Mumbai City FC.
Ferran Soriano, Chief Executive of City Football Group, said, “Palermo is a great and historic Club with a strong and proud identity. We will work with Dario Mirri to continue his outstanding work to grow Palermo sustainably over the years ahead. This is a very special club, and our role will be to add value to all of the things which make it so special and steadily improve performance on and off the pitch, using our experience and know how.”
Online betting site Virgin Bet has announced its renewed naming rights sponsorship of the Ayr Gold Cup, Scotland’s most prestigious flat horse race. The three-day Virgin Bet Ayr Gold Cup Festival runs from Thursday September 15th through Saturday September 17th.
In addition to the feature race, the betting operator will sponsor eight other key races during the festival. This includes Saturday’s Ayr Silver Cup, the Doonside Cup Listed Race, and the Firth of Clyde Stakes. Virgin Bet will also continue sponsorship of Thursday’s Kilkerran Cup and the Ayr Bronze Cup on Friday.
Sports news video provider SNTV has today GLHF, provider of gaming news to the mainstream media, as its new content partner. The deal will see GLHF’s video content made available to SNTV’s global network of broadcast, digital and social channels, increasing reach and maximising their exposure.
With a global team of journalists and editors, GLHF will provide comprehensive coverage from all angles of the video game and esports industry including breaking news, exclusive interviews, insightful reviews, player-friendly guides, and more. Focusing on both quality editorial and SEO, GLHF’s content already drives millions of monthly views to its partner platforms, engaging both new and existing audiences.
British designer and manufacturer of power assisted exercise equipment Innerva is to address the barriers to physical activity in older adults after receiving funding from UK Research and Innovation (UKRI), the public body that distributes government funding for research and innovation.
The £1.1m funding, part of the UKRI’s Healthy Ageing Challenge, will see the UK manufacturer of power-assisted equipment work with researchers to explore the challenges older adults face in accessing physical activity and how public sector leisure providers can successfully engage with this market.
