Shorts: Champions League, Burnley, Harlequins

The brand identity for the 2024 UEFA Champions League final in London has been officially unveiled.

Revealed at the group stage draw at the Grimaldi Forum in Monaco, the design is ‘inspired by the vibrancy and culturally mixed nature of London,’ reflecting ‘the energy and constant movement of the city’.

Created by London-based artist Supermundane, the new brand identity was developed in collaboration with UEFA’s marketing partner TEAM Marketing AG and branding agency Frame.

The 2024 UEFA Champions League final will take place in London at Wembley Stadium on 1^st June 2024.

Burnley FC has announced Web3 financial platform Uphold as the Premier League football club’s new official sleeve partner.

The deal, which runs through to the end of the 2023/24 campaign, will see the Uphold logo feature on the Clarets’ shirt sleeves for the season, and kicked off at last weekend’s game against Aston Villa.

The platform is also set to benefit from branding displayed on LED signage across the 22,000-capacity Turf Moor stadium on matchdays and during activations throughout the season.

Uphold will also become an official partner of Burnley FC Women, in what is described as an example of the club’s continued commitment to developing women’s football across the Northwest region.

Stuart Hunt, Burnley FC President, added, “I’m pleased to expand our fantastic portfolio of partners and welcome Uphold onboard as our official sleeve partner. A global brand, their vision and drive has led to them successfully serving over 140 countries, across 300+ currencies in recent years. 

“There’s ample potential for the partnership and I’m delighted Uphold will become an official partner of our women’s team too – a key area of growth for us. We look forward to working together and introducing their brand to our supporters.”

Harlequins has renewed its partnership with independent orthopaedic clinic group Fortius Clinic.

The extension, which kicks off ahead of the 2023/24 season, will span across the club’s men’s and women’s programme, and will see the clinic continue to provide expertise and specialist advice to club members.

Steve Morton, Harlequins Chief Commercial Officer said, “We’re thrilled to renew our partnership with Fortius Clinic. We enjoyed a fantastic first season working together, the team at Fortius are leaders in their field and their expertise and guidance have been greatly received.

“The success of the partnership culminated in an excellent and insightful Sports Injury Evening last season, bringing together some of the leading minds in the world of sports medicine and surgery to share the latest thoughts and opinions on player care, specific injuries, and rehabilitation. It was a brilliant evening and testament to the excellent partnership between Harlequins and Fortius Clinic.”