Shorts: Chelsea Women, Seg3, Wrexham
Chelsea FC has announced a new partnership with AllBright, a member’s club that promotes gender equality in the workplace.
The network for women and their professions will become a sponsor of the Chelsea’s women’s side and will see its logo appear across pitch-side LEDs, interview backdrops and video screens at Chelsea Women’s home fixtures.
Chelsea and AllBright will collaborate on a range of partnership activities, and exclusive experiences for players, managers, fans and club members, from leadership development opportunities for women across the club to Player of the Year awards.
Jo Stone, Director of HR at Chelsea FC, commented, “We are delighted to be partnering with AllBright and a founding member of the AllBright Alliance, which demonstrates our commitment to developing female leaders at the club.
“With access to leadership development programmes, eLearning and networking opportunities we look forward to developing our female leadership on and off the pitch. Through the Alliance we will have access to a wide range of emerging and established female talent to engage with careers at the club. This is an exciting time for the club to play our part in promoting and supporting career development at all levels for women and drive our collective success.”
Harry Kane has partnered interactive football hospitality venue TOCA Social to create ‘The Record Breaker’ burger, celebrating the England striker become the nation’s all-time top-scorer.
The campaign was created by Ten Toes, who developed the initial idea for the burger, created the content around its promotion and maximised visibility of it across press and relevant content publishers.
The burger will be sold for a limited time, exclusively at TOCA Social which is based at The O2 in Greenwich, London, from Tuesday 28th March.
SEG3 has announced its programme for the upcoming summit being held at the Emirates Stadium in London on 28th-29th June 2023.
SEG3 will provide a meeting place for the sports, entertainment and gaming communities to learn and collaborate with the web3 community, as web3 and immersive technologies continue to offer opportunity change the way organisations generate revenue.
The conference will feature two days of interactive sessions, immersive experiences, and discussion around the latest trends, developments and projects in the sports, entertainment, and gaming industries.
Co-Founder & Managing Partner of Web3 Media Group & SEG3, Joe Condon said, “Despite the wider macro and web3 market conditions, there has been an overwhelming amount of development and innovation across our industries since we last gathered together for our inaugural event in June. This year’s event will not only give the opportunity to learn from these industry-leading organisations, but also the opportunity to see, test and experience the products and platforms that are utilising immersive and web3 technology to change the face of the industries”.
The full programme be found here.
Professional esports organisation Fnatic has appointed Edward Gregory as its new Marketing Lead.
Gregory has been with the business in a variety of different roles since March 2021.
National League football club AFC Wrexham will face Manchester United in July in the United States.
The league leaders will take on the Premier League side in San Diego on Tuesday, 25th July at Snapdragon Stadium as United head on tour as part of its pre-season preparations.
The game will be seen as a significant commercial opportunity for both clubs. Wrexham has recently seen its support grow significantly in the US due to its Hollywood owners Ryan Reynolds and Rob McElhenney.
Phil Parkinson, said, “We’re looking forward to being able to play in the United States for the first time in the club’s history. The match against Manchester United is sure to be a memorable occasion.
“The tour will be an excellent opportunity for us to prepare for the 2023-24 season, and the match against Manchester United will be a competitive fixture and a good test for us as we look ahead to the new campaign.
“We enjoy welcoming supporters from the US to the Racecourse Ground, and we’re looking forward to being able to play in front of some of these new fans on American soil in the summer.”
— Rob McElhenney (@RMcElhenney) March 27, 2023
