Shorts: Dazn, Eskootr, AFC Bournemouth
Sports media company DAZN has announced Sandeep Tiku as its new Chief Technology Officer.
Tiku joins the London-headquartered company having previously served as the Chief Operating Officer of global gaming and entertainment company Entain.
Tiku said, “To join a company like DAZN that has boundless ambitions and puts the customer at the heart of everything it does, is fantastic. With their vision and my tech experience, the potential is phenomenal. I look forward to working with Shay and the global technology teams to grow DAZN’s platform as a true destination for sports fans across the world.”
Fitness and wellbeing agency MATTA has appointed Wales and Wasps rugby player and founder of The Perception Agency, Flo Williams, to the position of Women’s Sport Lead.
Williams will provide insight, strategic knowledge and a deep cultural understanding to client projects and new business conversations and help with deepening and broadening MATTA’s connection to the world of women’s sport. The agency will aim to further boost its impact having launched the Lionesses in 2015, the Red Roses in 2016, and creating the Go Boldly campaign that saw England Women’s cricket team sell-out Lord’s in 2017.
As part of its first ever race weekend in London, the eSkootr Championship (eSC) is bringing together business leaders and opinion formers from across micromobility and transport to London Forum in May.
Hosted at the Printworks London venue in South East London on Friday 13th May, invited delegates will debate key topics around new mobility, including how public policy can support the development of micromobility and the ways in which sport can help shape the public’s mindset.
Discovery+ and Eurosport has become the new home of FIM Speedway in the UK with live coverage of every race, complementing its existing British Speedway offering.
Discovery+ viewers will experience an enhanced digital offer with innovative features complementing its speedway coverage. Live data such as rider heartbeat, reaction time and trajectory analysis will help viewers understand the demands placed on the riders on the track; added editorial content including video sport explainers and highlights will tell the stories of the riders and attract new fans.
AFC Bournemouth has announced a partnership with the Her Game Too movement, continuing its drive for equality and inclusivity in football. The collaboration was revealed ahead of AFC Bournemouth Women’s first competitive match at Vitality Stadium against Chesham United on 10th April.
As part of the partnership, the club and Community Sports Trust will work alongside Her Game Too to develop the club’s existing work to help stamp out sexist abuse and create a welcoming atmosphere for women at both home and away matches.
Tough Mudder has announced a renewed partnership with supermarket chain Lidl.
The deal will see the supermarket chain continue to encourage the active lifestyles of kids around the nation by presenting the Lidl Mudder challenge – a customised course coming to ten different Tough Mudder events in 2022.
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