Shorts: EA Sports, Discovery, S+v
Electronic Arts has become the sponsor of a new team in the Junior World Rallying Championship whose driver is a Codemasters game designer from Northern Ireland.
The team of Jon Armstrong and co-driver Brian Hoy will make their debut this weekend in Sweden, ahead of race weekends in Croatia, Portugal, Estonia and Greece.
Discovery has reported record Olympic Winter Games viewership and engagement on its digital platforms, with new paid streaming subscribers up 50 percent for Beijing 2022 compared to PyeongChang 2018.
More than 156 million Europeans visited Discovery’s platforms with over one billion streaming minutes consumed, 19 times more than the last Olympic Winter Games.
Sunset+Vine has launched a host broadcast training initiative for Birmingham 2022 Commonwealth Games.
The host broadcast partner for the event has partnered with Birmingham City University, Create Central, WMCA and Solihull College to deliver a programme that will offer 200 work experience placements on its outside broadcasts and studio productions. It said it will specifically target enrolling underrepresented groups in the broadcasting sector.
Broadcast production agency Whisper has appointed Roisin Thomas as Chief Operating Officer and General Counsel.
Thomas previously held the role of Director of Corporate Development at Fremantle, and prior to that was Chief Operating Officer at Banijay Rights.
Low6, the sports gamification technology developer, has announced its first charity partnership after linking up with Sporting Minds UK.
Low6 said the partnership will be a central pillar of its goal of raising awareness of organisations creating positive change and encouraging positive mental health through sport.
Image: EA Sports
