Shorts: ECB, Bbc, Formula E
The ECB has announced a multi-year partnership with Laithwaites Wine, which will become the official wine partner of England Cricket.
The partnership launches ahead of a summer which will feature the men’s and women’s Ashes Series and limited over matches against New Zealand and Ireland for the men and Sri Lanka for the women.
Laithwaites, a family-run British wine home delivery merchant, will also launch a ‘Vintage Moments’ campaign that celebrates great moments in English and Welsh Cricket.
The agreement also includes a range of marketing assets, including in-ground activations and integrated digital campaigns. Laithwaites will also offer exclusive benefits and offers to supporters of England Cricket and retail a range of its wines at a number of international matches throughout the summer.
Russell James, Sales & Marketing Director at ECB, said, “We are delighted to welcome Laithwaites Wine as our official wine partner. Laithwaites has a reputation for delivering exceptional quality wines and we are excited to see the partnership help enhance the overall experience for our fans and supporters.”
Matt Knight, Marketing Director at Laithwaites Wine, commented, “We are thrilled to partner with England Cricket, especially in such a landmark summer. This relationship comes at such an exciting time for English cricket, and gives us the perfect opportunity to reach out to wine lovers across the country, and to introduce them to great wines from around the world.”
The BBC has secured the audio rights to every single match of the Rugby World Cup 2023.
The Rugby World Cup will be held in France for its tenth edition, with live coverage of all the matches, including all home nations matches, will be available on BBC Radio 5 Live and BBC Radio 5 Sports Extra via BBC Sounds, the BBC Sport Website and the app.
The Rugby World Cup 2023 kicks off at Stade de France on Friday 8th September, with the host nation facing New Zealand in a mammoth opening match. Also, that weekend in Marseille, England start their campaign against Argentina, and 2019 winners South Africa take on Scotland on Sunday 10th September.
Heidi Dawson, BBC Radio 5 Live Controller, said, “We are thrilled to once again secure the audio rights for the Rugby World Cup. We will have live radio coverage on 5 Live and 5 Sports Extra, as well as a podcast on BBC Sounds from the Rugby Union Daily team, and extensive digital content to ensure all the action is brought to rugby fans across the UK.”
Sir Bill Beaumont, Chairman of World Rugby, added, “We are delighted that BBC have secured the UK audio rights for Rugby World Cup 2023. With almost 100 days to go, France 2023 is shaping-up to be the greatest celebration of rugby and togetherness in the sport’s 200th birthday year and the BBC’s expert storytelling, reporting, commentary and analysis will ensure listeners are at the heart of the celebrations.”
Formula E racing team Envision Racing has partnered with Warner Bros. Discovery’s animated series network Cartoon Network EMEA.
According to a statement, the deal will aim to engage ‘children and young people in the race against climate change.’
Cartoon Network EMEA will work with Envision Racing to create awareness of the global issue of electric waste through joint marketing campaigns, promotions, and gamification.
With the help of characters from hit shows that include The Amazing World of Gumball and Craig of the Creek, children can complete tasks that will educate them on driving sustainability globally.
Sylvain Filippi, Managing Director and Chief Technology Officer at Envision Racing said, “Envision Racing exists to engage fans and the public on the urgency of the climate crisis with the Race Against Climate Change at the centre of our activity. As well as testing new battery technology for cars, we are on a mission to tackle e-waste and to help build a circular economy for electric vehicles.
“This partnership is an incredible opportunity to engage children and young people in the creation of a sustainable future. We’re excited to be working with Cartoon Network to inspire action across the world and can’t wait to get started.”
Monika Oomen, Vice President of Brand, Communications and Digital Content Strategy for Kids EMEA, Warner Bros. Discovery, added, “E-waste is an incredibly important issue, but we don’t pay enough attention to it. Through our strategic collaboration with Envision Racing, we want to raise awareness amongst kids and help educate them about how they can play a part in reducing it. We’re delighted to partner with Envision Racing because this will help open up to kids a whole new sporting environment and a world where they are even more empowered to impact the planet positively. Together, we can make a world of difference.”
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