Shorts: ECB, Speedo, Trivandi
The England & Wales Cricket Board (ECB) has announced a new multi-year partnership with TGI Sport, continuing their long-standing relationship.
The agreement designates TGI Sport as the official provider of LED signage production and management services, including content creation, for the ECB through to the end of the 2028 cricket season.
TGI Sport, a tech-led sports rights company, has collaborated with the ECB for over 18 years and has been involved in cricket for more than two and a half decades. The company has implemented LED technology across England men’s and women’s internationals, domestic final fixtures, and all The Hundred matches.
TGI Sport is a cricket talent agency and delivers creative content, digital fan engagement solutions, and LED infrastructure management.
In 2024, TGI Sport delivered 215 days of cricket across 29 venues in 10 countries on 4 continents, including thousands of creative assets and 6,500m of LED screens.
The partnership aims to enhance fan experiences and deliver value for stakeholders.
Tony Singh, Chief Commercial Officer at the ECB, said, “We are delighted to be continuing our partnership with TGI Sport across all formats. Having worked with them for many years, we value their unrivalled experience and technical expertise, along with their proven commitment to the ECB and our partners.”
Speedo has extended its partnership with the German Swimming Federation (DSV) through to 2029, supplying apparel and equipment across all water sport disciplines.
Speedo, owned by UK-based Pentland Brands, has extended its partnership with the German Swimming Federation (DSV) until 2029. The agreement has included Speedo supplying DSV athletes, from youth to senior level, with swimming apparel and equipment across all disciplines: swimming, diving, high diving, synchronised swimming, water polo, open water swimming, and ice swimming.
The partnership has built on an agreement initiated in 2023 and has seen Speedo products distributed directly to the German retail market via its Munich-based sales office. DSV athletes will continue to be outfitted in Speedo gear at major competitions including the European Championships, World Championships, and Olympic Games, alongside existing partner Aquafeel.
Notable milestones during the partnership have included the signing of Isabel Gose and Angelina Köhler. Köhler won the world title in the 100m butterfly at the 2024 World Aquatics Championships in Doha, while Gose won bronze in the 1500m freestyle at the Paris 2024 Olympics, setting a German national record. Both athletes are set to compete at the World Aquatics Championships in Singapore and the Los Angeles 2028 Olympic Games.
Speedo has also been shortlisted for Campaign of the Year in association with Revolution at the FEVO Sport Industry Awards 2025.
Johannes Graff, Business Development Director (DACH) at Speedo, said, “With the new partnership between Speedo and the German Swimming Federation, we will take our relationship to the next level.
“We will strive for peak performance, innovation, and trust – in and outside the water.“
Major events company Trivandi has acquired Brisbane-based Cutler Synthesised Projects.
The acquisition enhances Trivandi’s end-to-end service offering in the major events industry.
This move follows Trivandi’s recent growth, including the launch of Trivandi Academy in May 2024, the acquisition of sustainability specialist The Bulb in November 2024, and the opening of its APAC office in March 2025.
Trivandi now has offices in London, Dubai, Riyadh, and Brisbane.
Mark Cutler, who has worked on events such as the Qatar 2022 FIFA World Cup and Paris 2024 Olympics, has joined Trivandi as Global Director of Overlay.
Cutler Synthesised Projects is contributing to the Brisbane 2032 and LA28 Olympic and Paralympic Games. Event overlay allows for the transformation of existing spaces or the creation of temporary ones with minimal environmental impact, a practice core to Trivandi’s approach since London 2012.
James Bulley, Co-Founder and CEO, Trivandi, said, “This is a pivotal moment for Trivandi as we continue to evolve with the changing needs of our industry, which requires more sustainable, creative and impactful ways to deliver major events.
“This acquisition strengthens our ability to meet that challenge – combining overlay capabilities with our operational and architectural teams, we can deliver more creative and efficient solutions to achieve our mission to create unforgettable experiences that deliver sustainable legacies.”
Trivandi has been shortlisted for the Advisory team of the year for the FEVO Sport Industry Awards 2025.
Rocket Padel has announced a global partnership with Padel Mates, which will become its new booking and software platform across all its clubs.
All Rocket Padel clubs in the United Kingdom, Denmark, and other international locations will switch to Padel Mates.
Rocket Padel selected Padel Mates for its all-in-one app, which includes features for tournaments, social games, coaching, leagues, loyalty programmes, and memberships, alongside community and gamification functions.
The platform will also provide Rocket Padel clubs with full data access, enabling improved communication, segmented offers, and integration with business intelligence systems through an API. Automation features are designed to reduce administrative workloads.
This partnership is intended to support Rocket Padel’s expansion and enhance the player experience.
Fredrik Kristensson, Rocket Padel & Head of UK, said, “We are thrilled to have a system that not only supports our rapid growth but also offers the features that perfectly align with our business model. With Padel Mates, we can take our operations and customer experience to the next level.“
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