The English Football League (EFL) Trophy has agreed a new title sponsorship Bristol Street Motors.
As well as becoming the title sponsor of the domestic cup competition until the end of 2025/26 season, the three-year deal will see Bristol Street Motors will also become the official car dealer of the EFL.
The UK car dealership replaces pizza company Papa Johns that has held naming rights since 2021.
According to a EFL statement, ‘the overall prize pot of almost £3m, which provides significant revenue for each League One and League Two Club, will increase over the next two years with the investment from Bristol Street Motors.’
Trevor Birch, Chief Executive of EFL, said, “We are delighted to welcome Bristol Street Motors as title sponsor of the EFL Trophy in a partnership that sees further investment into League One and Two clubs over the duration of the deal.”
Robert Forrester, Chief Executive Officer at Bristol Street Motors, added, “Across the communities, football is something that brings people together, so the opportunity to join forces with the EFL and Clubs that are such an important part of life for our customers was something that was simply too good to turn down.
“We are hugely excited to be named as title sponsor of the EFL Trophy and look forward to engaging with clubs and fans over the next three years to make the competition bigger and better than ever before.”
Scottish Premiership football club Rangers FC has announced renewal of its partnership with Scotch whisky company Douglas Laing and Co.
The club and Douglas Laing have been working together since the 2021/22 campaign and the extension will see the partnership run until the conclusion of the 2024/25 season.
Karim Virani, Chief Commercial Officer at Rangers, said, “Rangers are thrilled to be renewing our Official Spirits Partnership with the local, family-owned Douglas Laing and Co.
“Douglas Laing’s passion for Whisky and Spirits was proudly manifested in the 150th-anniversary collection, and the partnership has continued to grow from strength to strength since 2021.”
Cara Laing, Director of Whisky at Douglas Laing, added, “We are delighted to announce the renewal of our partnership with Rangers Football Club.
“At Douglas Laing and Co., we’re seriously committed to delivering the utmost quality in everything we do, so we view this partnership with a club of Rangers’ stature and history of success as the embodiment of the perfect blend, where a passion for football meets the art of Whisky-making.”
EFL Championship football club Rotherham United has extended its long-standing partnership with Sorola Energy.
The business energy broker will continue its sponsorship of the South West corner of the AESSEAL New York Stadium for a further two years.
Stephen Ramsden, Commercial Director of Complete Utility Solutions, said, “We’ve had a great relationship with all of the commercial team at Rotherham United since we came on board around eight years ago.
“I think it is really important as a business in the Rotherham area that we support our local football club, and it is an added bonus that their values as a pillar of the local community align with our own.”
Mark Hitchens, Head of Commercial at Rotherham United, added, “It is fantastic for us to be able to continue what has become a really positive business relationship with Stephen and the team at Complete Utility Solutions over a near-decade-long period and we are very excited by what the future holds.”
Gallagher Premiership rugby union club Saracens has announced the renewal if its partnership with sleep technology brand Simba Sleep.
Simba, that is a long-standing partner of the club will continue as its official performance sleep partner, helping players ensure they are ready for the demands of professional rugby.
Each player will receive a mattress to ‘give them optimal rest and high-quality sleep for the 2023/24 season.’
Lucy Wray, Chief Executive Officer of Saracens, said, “Simba are a brand that we are extremely proud to work alongside over a long period of time, and they are a fantastic member of the Saracens family. We are completely aligned with their values as a business and would like to thank them hugely for their continued support. We are very excited to be working with them for the new season.”
Steve Reid, Chief Executive Officer of Simba, added, “We are delighted to be extending our partnership with Saracens. We are two businesses who are always looking to progress with innovative ideas and we are excited to see how this relationship develops. To work so closely alongside the Gallagher Premiership champions is a pleasure for us and we hope to contribute to another successful season with a high performing and well rested Saracens team.”
Oldham Athletic Girls & Women has added RoyleMac10 and Davies Sports as partners.
RoyleMac10 will become the official back of shirt and player training kit sponsor as well as Davies Sports sponsoring the coaches apparel.
Lee Royle, Director at RoyleMac10, said, “We are delighted to support the girls & women’s section of Oldham Athletic and wish all the players all the very best for their seasons wearing RoyleMac10 on their back.”
Gareth Pashley, Marketing Manager at Davies Sports, added, “Davies Sports are pleased to pledge their support to the coaches at Oldham Athletic Girls & Women. At Davies Sports we support the supporters to help bring the best opportunities and environments for players of all ages and abilities and we look forward to helping the coaches find the next England Lioness.”
Pitch, has announced the release of its latest issue which looks at the Best In Sport and reports on the best, most remarkable and notable sports stories of the year.
The magazine covers the rise of Newcastle United and sportswashing, speaks to Chris Broad about his lad Stuart, and look at the Max-ed out F1 season. It also nominates the best sports pundit, book, podcast, tournament and underdog.
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