Shorts: Emma Raducanu, Manchester City, McLaren Racing
British teenage sensation Emma Raducanu, who was unveiled as a brand ambassador for Tiffany & Co. in September, has boosted her profile once more as French designer brand Dior announced her as their latest brand ambassador.
As part of this new endorsement, Raducanu will represent Dior’s womenswear collection alongside wearing the brand’s skincare and makeup products.
In September, Emma Raducanu while being ranked 150th, became the first female British tennis player to win a Grand Slam in 44 years.
Manchester City has announced an extension to its global partnership with consumer appliances producer, Midea. The renewal sees the City and Midea partnership, covering both men’s and women’s teams, enter its third term.
Throughout this partnership, Midea, who are also a partner of Manchester City’s City Football Group sister club, New York City FC, has produced engaging digital content which has been popular with City fans around the world, most notably with the Midea Home Challenge that kept fans entertained during lockdowns.
During the 2021/22 season, Midea will extend its relationship with the Club to help support the people of Manchester by partnering with Manchester City’s renowned City in the Community (CITC) programme to explore ways to tackle social challenges in the city. Over the coming months, the Club will also be integrating Midea appliances across the Etihad Campus to provide enhanced facilities for players and fans alike.
iPRO has announced the renewal of their partnership with QPR FC.
Under the partnership renewal, iPRO will remain as the exclusive Official Hydration Partner for the next three years, providing iPRO Hydrate – Sport Edition to the men’s, women’s, and academy teams. All teams will also receive reusable iPRO water bottles and branded hardware.
As well as containing 100% Daily Vitamin C and contains immunity-boosting vitamin, iPRO Hydrate – Sport Edition will help replenish the vital salts and minerals QPR players lose to sweat during training sessions and match days.
McLaren Racing has announced a multi-year extension of its partnership with Dell Technologies. Their work together does not stop at technology – they will collaborate on programmes to ensure their societal and environmental impact drives success across the industry and help achieve their 2030 goals, focusing on STEM education, diversity and inclusion, and sustainable practices.
The partnership, which began in 2018, strives to grow technological innovation with Dell Technologies’ hardware and software solutions being seamlessly integrated into McLaren’s day-to-day functions including trackside and base operations, fan engagement and guest experience.
The Dell Technologies brand will continue to be carried on the McLaren F1 MCL35M race cars, the McLaren F1 driver overalls of Lando Norris and Daniel Ricciardo, pit-crew overalls, team shirts, transporters and across the McLaren F1 garage.
The English Football League (EFL) is inviting applications from organisations to be its Official Charity Partner from the start of the 2022/23 season.
The EFL and Mind’s ‘On Your Side’ partnership will conclude at the end of the 2021/22 season after four years, having raised awareness of mental health with football fans across England and Wales. With EFL clubs establishing close links with local Minds, both organisations will work closely through the 21/22 season to ensure there is a lasting legacy of the partnership embedded across the League.
To be considered, applications must come from registered charities with a nationwide reach who can demonstrate how the partnership will be used to champion a cause that will offer lasting and sustainable impact in each of the 72 communities in which EFL clubs are located.
