Shorts: England Hockey, Table Tennis, Adidas
England Hockey has partnered live sports streaming platform provider Joymo to develop and launch England Hockey TV – a new direct-to-fan digital service broadcaster.
The custom-built over-the-top (OTT) digital content hub will become ‘the new home of England Hockey’ content with match streams, highlights, and short and long format video features all available live and on-demand.
England Hockey TV will broadcast its first live matches on Sunday 29th January, with Joymo streaming the Super 6s Finals Day from the Copper Box Arena in London.
Nick Pink, Chief Executive Officer at England Hockey, said, “This is an exciting moment for England Hockey, and for clubs, fans and participants of the sport across the country. True to our ambitions, we want to deepen the passion of those who play, deliver and follow our great sport, by enabling more opportunities to watch the best live domestic hockey which is fundamental to this aim.
“Our partnership with Joymo and the launch of England Hockey TV will help us provide more high quality and engaging coverage and content than ever before, in an easily accessible way. This will be a crucial enabler for us to grow our fanbase and introduce more people to the sport.”
Table Tennis England (TTE) has selected London-based video production service 1080 Media TV as its new production partner.
The three-year agreement is part of the national governing body for English table tennis’s new initiative with its online video and streaming platform TTE.TV.
The first major coverage of this new agreement begins on January 26th and 27th, with an international double-header as England’s men take on Serbia, and then a day later, face a visit from France. Both matches are part of the European Table Tennis Union’s European stage for the European Championships later in the year.
Commenting for Table tennis England, Head of Engagement, Keely Armitt, said, ”1080 Media TV have built an excellent understanding of our sport and have delivered consistently strong productions of our events in recent years, so we’re delighted to further cement our relationship with them.
“The launch of our new channel, TTE.TV, gives us a huge and exciting opportunity to take our sport to new heights in partnership with them, showcasing the best of English table tennis to existing and new supporters all over the world.”
The Isle of Man Government Department for Enterprise has partnered with UK sports retail, ecommerce, licensing and merchandise business Cube Partnership for the licensed supply and production of the Isle of Man TT Races official merchandise.
Cube Partnerships will be working alongside the Department for Enterprise, the official promoter of the Isle of Man TT Races, to support the production and delivery of a range of merchandised products ahead of the races taking place from 29th May to 10th June 2023.
Cube Partnership will be designing, sourcing, delivering, and retailing official licensed products at the Isle of Man TT Races official event shops, local retail outlets and via a dedicated online store that is set to launch in the coming months.
In 2022, Cube Partnership delivered merchandise for a number of sports rightsholders including the Commonwealth Games, World Athletics, LIV Golf, Rugby League World Cup, Dubai 7s, Caribbean Cricket, Aston Martin F1, Williams F1, Corona and the Jockey Club.
Adidas has partnered with London-based ball tracking company Inrange Golf, to produce staff, player and customer kit collaborations.
The partnership will roll out globally to Inrange Golf partner ranges and at upcoming partner sites in the Netherlands, Australia, Vietnam, Korea, and Canada.
Co-founder and Chief Customer Officer Nick Longley, said, “I’m personally very excited to link up with Adidas. Their strong presence in the game of golf is obvious for everyone to see, but, more importantly, their dedication to the future of the game and introducing a lot of new people to it is where we truly see eye-to-eye.”
The announcement follows a series of partnerships for Inrange Golf which have included campaigns in collaboration with Red Bull in London, Cobra Puma across the EMEA region and Bushnell Golf in the UK.
Cheltenham Racecourse has officially announced the opening of its Cheltenham Columbarium Wall, which was first announced last year in partnership with Spirit of Sport UK Limited.
Dating back to Roman times, a Columbarium is a wall made up of individual spaces known as ‘niches’, into which urns are inserted containing the cremated ashes of loved ones.
Anyone can reserve their niche before their own death, while the service will also be available to those who already have the ashes of their loved ones safely stored. Niches are offered on a 30-year lease. At the end of the lease, ashes will be buried underneath the racecourse.
