Shorts: England Rugby, Arsenal Women, BBC Sport

England Rugby and Ticketmaster Sport have announced a long-term extension of their existing 16-year relationship. 

Ticketmaster Sport will continue to provide the England Rugby with industry-leading digital technology solutions including a recently redesigned fan site, digital ticketing, marketing support, official ticket exchange and newly introduced, tailored rugby club management technology that enables more efficient allocation of tickets to supporter clubs. 
 
Ticketmaster Sport and the England Rugby are also working on several new initiatives that will transform the way rugby fans discover and purchase rugby tickets, a number of which are already in place with others to follow in 2022. 

Italian coffee maker, Lavazza, has strengthened its relationship with Arsenal by extending its partnership with the club while also becoming the Official Coffee Partner of Arsenal Women.  

Lavazza will be the official coffee available at all Arsenal Women home games at Emirates Stadium. The partnership is an extension of Lavazza’s successful relationship with Arsenal, which launched in October 2018. The partnership was celebrated at Lavazza’s flagship store in London last night, the brands first coffee concept store outside of Italy.

In addition, Lavazza and Arsenal have also made meaningful contributions to surrounding communities. This has been seen through the ‘Cup of Learning’ programme, which offers disadvantaged young people in the area the chance to receive formal barista training at the Lavazza Training Centre in Uxbridge alongside employment opportunities within the stadium’s coffee serving stations.

The next five World Athletics Championships will be broadcast by BBC Sport after an extension to its World Athletics deal. 

The new agreement also covers three more World Indoor Championships, including the 2024 event in Glasgow. 

The BBC also has rights to the 2024 Olympics and every Diamond League event until the end of the same year, as well as the European Championships and the Commonwealth Games, both of which are being staged in 2022. 

Super League Triathlon (SLT) has today announced a three-year deal with global athletic performance brand DRYWORLD to become the official apparel partner of SLT. 

DRYWORLD will design, develop, and manufacture tri-suits and training gear for Super League’s world-class professional athletes as well as kitting out its staff. It will also create a special and eagerly awaited lifestyle collection for athletes and fans, which will be available in the New Year at events and online through a dedicated SLT global e-commerce platform. 

Through this partnership, Super League athletes and staff will enjoy the brand’s signature innovations and differentiators. SLT Professionals have even been involved in the product development and testing of DRYWORLD’s new technical tri-suit, which will be available in 2022.