Shorts: Esports, Northampton Saints, Cycling
Digital content agency Little Dot Sport, the sport specialist label of Little Dot Studios, has been awarded a channel management and vertical video production contract for Guild Esports starting with immediate effect.
Little Dot Sport will use its TikTok expertise to guide the David Beckham co-owned business’esports strategy to ‘build a culture of excellence around its brand and digital presence on the platform.’
This will incorporate broader vertical production including exclusive behind the scenes content shot at the Sky Guild Gaming Centre in Shoreditch, exclusive content with Guild professional players and content creators, together with showcasing the opportunities Guild provides as part of their community outreach programmes.
Ellen Topley, Head of Brand & Campaigns at Guild Esports, said, “Working with Little Dot Sport is going to help take our vertical video content to the next level. We want to bring our fans closer to the action by creating original content which incorporates our Guild players, content creators, partners and of course, the Sky Guild Gaming Centre, and with Little Dot Sport’s expertise we’re sure we’ll deliver this.”
Gallagher Premiership rugby union club Northampton Saints has announced the extension of two partnership agreements – with Spirit Hyundai and Triad.
UK-based creative service and digital solution providers Triad will continue as Saints’ official digital content partner, having worked alongside the club’s marketing and communications department for the past five seasons.
Triad supports the club by creating and delivering digital content throughout the season – providing matchday graphics for the big screens at cinch Stadium at Franklin’s Gardens, filming for social media and other channels, bespoke sales videos and explainer animations.
Spirit Hyundai has also extended its partnership with the club for the sixth time, which sees the Northamptonshire car dealership continue as Saints’ official vehicle supplier.
The company provide vehicles for the club’s performance, community, academy and administrative departments, helping to support all of Saints’ outreach programmes in the process, as well as sponsoring the Spirit Hyundai awards at community camps and matchday festivals.
The Tour of Britain will return to Greater Manchester next September as the city hosts the grand depart of the UK’s biggest professional cycle race on Sunday 3rd September.
It will mark the return of the Tour of Britain to Manchester for the first time since 2019.
Councillor John Hacking, Manchester City Council’s Executive Member for Skills, Employment and Leisure, said, “Manchester is the home of British Cycling and our velodrome is internationally renowned as a gold medal factory. We hosted the final stage of the Tour of Britain back in 2019 and it’s great to welcome the event once again. Hosting the Grand Depart of the Tour of Britain 2023 is a real honour for us and celebrates Manchester as a premier cycling city.
“This year alone we have made significant investment into cycling facilities across the city, from the major refurbishment of the National Cycling Centre in east Manchester to the new Cycling Hub in Wythenshawe Park, we are committed to encouraging our residents to jump on their bikes.
“Active travel is a key element of our commitment to become a zero carbon city by 2038, and it’s events like the Tour of Britain that create a genuine buzz about cycling and inspire people to get their bike out and reconsider the car as their mode of transport.”
