Shorts: Eurovision, Right Formula, Guestia

04 Oct 2021 | tshego
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Eurovision Sport has appointed Stefan-Eric Wildemann as its new head of football.

Wildemann joins from Deltatre, where he was based at the sports technology provider’s Video Experiences Unit in Eysins, Switzerland. Before Deltatre, Wildermann served as Head of Sales & Distribution at FIFA where he was responsible for the global placement of FIFA’s media rights.

In his role at Eurovision Sport, Wildemann will be charged with the exploitation and development of football rights that includes the FIFA World Cup Qatar 2022 and the UEFA Women’s Euro 2022 in England.


Right Formula has brought together senior figures from media, marketing, and luxury to form a new Advisory Board which will help guide the company’s growth and development.

The London based sports and entertainment marketing consultancy currently boasts a client list including Aggreko, Bang & Olufsen, ExxonMobil, Genpact, Hilton Hotels, IWC, Loch Lomond Whiskies, Logitech, Pirelli, SAP, Vestas and Vodafone.

The new Advisory Board comprises Ian Carter; Jeremy Darroch and Anne Headon… READ MORE


Guestia, the event and travel app, has announced it has been chosen to create and manage an Oyster Yacht branded mobile app for use by staff and guests at Oyster sailing events worldwide, in a long-term deal.

Oyster designs and builds luxury 60ft-120ft yachts, capable of taking their owners anywhere in the world in complete luxury, comfort and safety.

The agreement means that participants at Oyster sailing events will benefit from having all information such as race information, sailing conditions, rules and notices, alongside personal guest itineraries which detail all the activities happening throughout the duration of the event, to hand on a tailormade mobile app.


The English Football League (EFL) and its Clubs will come together with charity partner, Mind, to collectively recognise World Mental Health Day which takes place on 10th October 2021.

Across the week, EFL Clubs will ‘Do One Thing’ as an act of kindness to someone deserving within their local communities with Mind campaigning that if we all do one thing to fight for mental health, we can change everything.

Acts of kindness include activities such as Exeter City delivering a care package to a supporter going through chemotherapy and Hartlepool United going to surprise users of a food bank with match tickets. Other Clubs and Club Community Organisations (CCOs) will be sharing their activity across their channels throughout the week.


NBC revealed that more than one-third of U.S. televisions tuned in as Brady’s new club and reigning Super Bowl champions, Tampa Bay Buccaneers, clawed out a 19-17 victory over the New England Patriots Pats at Gillette Stadium.

The game registered a total audience delivery of approximately 28.5 million viewers across NBC and NFL Platforms.

The game was the most-watched Sunday night game in nearly nine years and pulled in the broadcast’s second-best ratings ever. Only the 2012 regular-season finale between the Dallas Cowboys and Washington, has done better numbers for Sunday Night Football.


Sweet Nexus, the UK based consumer and fan engagement technology business has appointed GVS (Global Venue Services), the advisory and investment services business launched by Simon Bazalgette and Paul Fisher, to act on its management capability, investment raising and governance with sport a key area of growth.

With the appointments of Simon and Paul, plus Trevor Watkins – Head of Sport at Pinsent Masons and a well-known figure in the sports industry as the Chair of Sweet Sport – they hope to make big strides in the sports industry.

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