Shorts: Everton, AFC Bournemouth, Pga Tour
Everton Football Club is kickstarting its own campaign to support the humanitarian fundraising effort in Ukraine. Everton’s promotion of the fundraising message began at Goodison Park during Sunday’s Premier League fixture with Wolves. The club will also contribute £250,000 to the Disaster Emergency Committee’s Ukraine Humanitarian Appeal.
Everton Chairman, Bill Kenwright, said, “Football has an incredible power to unite people and we are eager to do everything we can to show our support for the innocent victims of Russia’s invasion of Ukraine. We are all praying for peace.”
The AFC Bournemouth Community Sports Trust has launched a partnership with REIDsteel to deliver its popular Premier League Kicks initiative. The programme will offer free football sessions to young people in some of Bournemouth’s most underprivileged areas.
John Reid & Sons (Strucsteel) Limited (REIDsteel) is a Dorset-based structural steel engineering company. Its collaboration with AFC Bournemouth will give local youngsters equal opportunity to get active through football in the area.
The Players Championship trophy came to life during NBC’s broadcast of the 2022 PGA Tour event. The Tour and NBC partnered with The Famous Group to animate the trophy, which marks the first mixed reality segment to appear on a golf broadcast.
The trophy mimicked the mannerisms of Tiger Woods’ during his famous ‘better than most’ putt at on the 17th hole at the 2001 Players Championship, and Rickie Fowler’s tee shot from his 2015 victory at TPC Sawgrass. The move acts as a trial before possibly adding mixed reality activations to this year’s FedEx Cup Playoffs and the Presidents Cup.
The UFC is returning to London after an absence of three years and has announced an official long term headwear partnership with British Headwear brand, Tokyo Time. The headwear line will release three official ranges as part of the new relationship.
Tokyo Time CEO, Paul Davison, said, “This huge partnership will allow us to showcase our products globally through the biggest and best fighting organisation in the world.”
The world’s first purpose-built multi-storey skatepark, Folkestone 51 (F51), is set to open in the UK on the 4th April. The venue took over four years to construct, at a cost of over £17m, with most of the funding coming from The Roger De Haan Charitable Trust. It will be the home to three skatepark floors, a 15 metre climbing wall, dedicated bouldering area, cafe and boxing facilities.
Last year skateboarding made its premier at the Olympic Games in Tokyo, with Sky Brown winning a Bronze Medal for Team GB, securing her place as Britain’s youngest ever Summer Olympian. Since then, the number of people taking up skateboarding has rocketed, with participation at an all-time high.
Brand Solidarity and Brand Finance are inviting members of the sport industry to attend a free Q&A offering advice on how brands and individuals support the people of Ukraine and contribute to the push for peace.
The talk, which will feature marketing communication experts and major influencers, will take place at the Global Soft Power Summit 2022 at 4pm on Tuesday 15th March at the Queen Elizabeth II Centre in Westminster.
Image: Shutterstock
