Shorts: Everton, Itv, Dame Kelly Holmes
According to the Financial Times, Everton are in talks to secure new financing as the Premier league club look to recoup a significant revenue shortfall following the end of numerous sponsorship deals with Russian partners.
The Toffees suspended their commercial ties with Russian companies USM, MegaFon and Yota, all of which are owned by the oligarch Alisher Usmanov, earlier this month. The club’s shirt sponsor deal with Cazoo also ends this season. The reports explains that it is exploring the option of raising equity and has held talks on raising debt.
Whisky brand Famous Grouse has furthered its presence within domestic Rugby Union by becoming the broadcast sponsor of Premiership Rugby on ITV Sport.
Famous Grouse is already the Official Whisky of Premiership Rugby, and this new partnership builds on the brands heritage with the sport of rugby.
UK-based Fantasy Football Hub (FFH) has completed a £406,000 funding round to help support its growth in the world of fantasy sports. Participants in this funding round include early-stage investor Pierre Lever, who joins the board as Chair, and Top Ten Sport Ventures led by Markus Egger, formerly an executive with Red Bull’s sports team properties.
FFH CEO, Will Thomas, said, “We are delighted to be welcoming such an experienced group of investors to the business and are looking forward to delivering even more value to our members in the years to come.”
Double Olympic Gold Champion, Dame Kelly Holmes MBE, has announced the acquisition of her holistic employee wellbeing platform, Elf at Work. The Elf at Work platform has been integrated to established, global community wellness and fitness app, TRUCONNECT by TV.FIT’s existing offering. The goal is to support both the physical and mental wellbeing of employees, empowering them and their businesses to thrive.
Dame Kelly commented, “Supporting the physical and mental wellbeing of individuals will build strong and motivated communities within the workplace, promoting cohesion and productivity.”
The Arab Gulf Cup Football Federation (AGCFF) has announced a long-term commercial partnership with IMG for the next six Arab Gulf Cup tournaments, being held from 2023 to 2031.
IMG will build a stronger presence in the region to deliver a full scope of services including the marketing of media rights, all sponsorship areas, and corporate hospitality sales.
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