Shorts: Everton, LTA, Lloyds Tour of Britain

Hannah Forshaw has been appointed CEO of Everton Women and will take up her new position for the 2025/26 Barclays WSL season.

Forshaw, currently the Chief Operating Officer of The Jockey Club, is a Chartered Accountant with a Masters degree in Business Administration from the Liverpool Business School.

A Women in Football Committee member during her time as Vice President of Operations at Liverpool FC, Forshaw joined The Jockey Club in 2023 as Group Operations Director, after more than 12 years at Anfield. She became The Jockey Club’s COO in 2024.

Everton announced earlier this month that, following the move to Hill Dickinson Stadium by the senior men’s side, Goodison Park will become the permanent home for the senior women’s team – a move described as “a landmark moment for the women’s game” by Nikki Doucet, the Chair of WSL Football.

Angus Kinnear, Everton CEO, said, “Hannah is an outstanding leader and the perfect person to guide Everton Women into an exciting new era, as Goodison Park becomes the largest dedicated women’s football stadium in the world.

“She brings with her a wealth of experience in driving growth and delivering notable change across football and in the world of racing. Those credentials will be crucial as the custodian of Goodison’s legacy, and in delivering the bold vision for our new home. Her skillset is exactly what is needed to ensure our ambitions can be fulfilled on and off the pitch, and we all look forward to her arrival.”

Newbury Racecourse has announced a new partnership with Visit Malta, the official tourist board for Malta, Gozo and Comino.

The agreement has seen Visit Malta become the title partner of the Racecourse’s Hungerford Day with Clean Bandit on Saturday 16th August.

The feature race of the day, the Group 2 seven-furlong contest worth £150,000, will be run as the Visit Malta Hungerford Stakes. Clean Bandit is set to perform live after racing.

This new partnership marks Visit Malta’s inaugural partnership in British racing and complements their existing relationships with Manchester United and Team Polti, as the tourism authority has bolstered its sporting portfolio.

To celebrate its new association with Newbury Racecourse, Visit Malta is offering one race-goer in attendance at Visit Malta Hungerford Day with Clean Bandit on 16th August the opportunity to win a holiday to Malta, complete with flights and accommodation.

Those in attendance on the day will need to utilise the Racecourse’s free Wi-Fi during their visit for a chance to win, with the winner announced before Clean Bandit takes to the stage after racing.

Shaun Hinds, Chief Executive Officer, Newbury Racecourse, said, “We’re excited to celebrate the very best of Maltese culture and are thrilled Visit Malta’s generosity will see one of our racegoers win a luxury holiday – all while enjoying one of the most popular racedays in our calendar.’’

The Lawn Tennis Association (LTA) has announced a partnership with FAGE, who has become the official yoghurt partner of British tennis.

The partnership includes FAGE being the official yoghurt partner for the LTA’s major events, including the Lexus Birmingham Open, Lexus Nottingham Open, HSBC Championships, and the Lexus Eastbourne Open.

FAGE has also become a lead partner of the LTA Youth programme, the LTA’s pathway aimed at increasing children’s participation in tennis.

Additionally, FAGE is now an official supporter of LTA Women and Girls, and a supporter of the LTA’s She Rallies programme, initiatives focused on driving female participation in the sport.

To mark the start of the partnership, FAGE is offering grassroots tennis venues the opportunity to attend the 2025 HSBC Championships. A FAGE yoghurt station will also be present at the HSBC Championships, allowing spectators to sample the product.

This partnership follows FAGE’s previous involvement in tennis, having been the official yoghurt provider for the US Open in 2024.

Chris Pollard, Managing Director of Commercial and Operations at the LTA, said, “FAGE’s commitment to promoting a healthy lifestyle makes them the perfect partner to support our LTA Youth and Women & Girls programmes.

“We’re delighted to welcome them as the LTA’s Official Yoghurt Partner and look forward to working together to continue to grow kids’ tennis in Britain and get more women and girls playing the sport more often.”

Lloyds Tour of Britain has announced a partnership with premium pre-owned bike retailer Cycle Exchange.

Cycle Exchange has become an official partner to the UK’s biggest free-to-spectate sporting spectacle.

The retailer, which has provided services for buying, selling, or exchanging premium used bikes since 2013, will now work in partnership with Britain’s leading men’s and women’s professional cycle races. The partnership has commenced with the Lloyds Tour of Britain Women, featuring four stages across the north of England and Scotland.

Following the women’s race, the collaboration will continue through the six days of the Lloyds Tour of Britain Men. Cycle Exchange has stated its intention to be present at every stage of the upcoming tour, offering cycling enthusiasts opportunities to connect and learn more about their services.

Commenting on the new partnership, Matt Connelley, CEO and Founder, Cycle Exchange, said, “We’re absolutely thrilled to partner with the Lloyds Tour Of Britain and British Cycling. This will be a fantastic opportunity for us to connect with a broad community of cycling enthusiasts across the UK and showcase the pre owned alternative that offers quality and value with assurance and improved sustainability. The Tour of Britain showcases the very best of elite racing, and we’re proud to help cyclists at every level – from grassroots community riders to aspiring competitors – access the same premium products that can fuel their own cycling journeys.”

Commenting on the partnership, Darren Henry, Chief Commercial Officer, British Cycling, said, “As we build-up to the start of the Lloyds Tour of Britain Women it is great news to be able to welcome Cycle Exchange as our latest official partners to the event, showing the continued appeal and growth of the race. We look forward to working with the Cycle Exchange team, and through the Lloyds Tour of Britain to help them connect with communities and cyclists across the UK, and their mission to help cyclists of all levels fuel their cycling journeys.”

Motherwell FC have been unveiled as the new official betting partner and back-of-shirt sponsor of kwiff

The agreement is for a duration of two years.

This partnership marks kwiff’s first football collaboration in Scotland and is intended to help the brand increase its presence across the UK. As part of the deal, kwiff’s branding will be displayed on the lower back of the club’s home and away kits.

Director of Spryme Limited, Garry McGibbon, said, “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans.”

Suzanne Reid, commercial director at Motherwell FC, said, “Welcoming kwiff as our official betting partner and back of shirt sponsor for the 2025/26 season is the perfect way to kick-start the new campaign.”

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