Shorts: Everton, Silverstone, Fulham
Women’s Super League football club Everton has expanded its deal with Christopher Ward.
The fresh agreement sees the British watch brand become Everton Women’s back-of-shirt partner.
Christopher Ward, that agreed a multi-year contract to become Everton’s first official global timing partner in June 2022, will have the opportunity to ‘create experiences for Everton Women supporters’ as part of the deal.
Unlike the Premier League, Barclays Women’s Super League (BWSL) rules permit clubs to carry partner logos on the back of shirts, in addition to having front-of-shirt and sleeve partners.
Kate Peregrine, Marketing Director at Christopher Ward, said, “We are thrilled to continue to build on our partnership with Everton. We were passionate about wanting to support both the men’s and women’s games – accessibility and inclusivity have been core to our model and our brand from the very beginning.
“It’s brilliant to see the women’s game getting the support it rightly deserves off the back of England’s success, and how that has led to a growth in what is an incredibly competitive and absorbing Women’s Super League.
“We are proud the name of Christopher Ward will be appearing on Everton Women’s shirts, and we can’t wait for the new season to begin.”
Richard Kenyon, Chief Commercial and Communications Officer, commented, “We are really pleased to announce our extended partnership with Christopher Ward.
“In addition to proactively looking for new partners to add to our portfolio, we are always working hard to develop the valued partnerships we already have – for the benefit of the partner, the club and, of course, our fans. This enhanced agreement is testament to the relationship between the club and Christopher Ward and I’d like to thank everyone who has been involved in this partnership to date for their hard work and creativity to make it a success.”
Silverstone has announced that Stormzy will play at 2024 Formula 1 British Grand Prix.
The British Grand Prix, that attracted 480,000 fans this summer, will be hosting a four-day festival which include artists Stormzy, Rudimental and The Essential Orchestra.
Nick Read, Commercial Director of Silverstone, said, “Our long-term ambition has always been to establish Silverstone as a venue that attracts the biggest and best artists in the world to put on a spectacular show for the British fans. It’s an honour to announce Stormzy, Pete Tong and Rudimental as the first names on our line-up for the 2024 British Grand Prix.
“We are delighted to continue our valued partnership with Fulham Football Club after a fantastic season in the Premier League. Over the past few years, our partnership has brought great success and growth to both sides, and we are excited about the opportunities that lie ahead.”offering, so we are thrilled to be able to take things up another notch – with more huge global acts still to be announced!”
Fulham Football Club has extended its partnership with Applied Nutrition as the club’s official vitamin water and nutrition partner.
The sports and active nutrition brand will support the performance of the men’s first team, Academy, and Fulham FC Women through its range of nutrition supplements.
Steven Granite, Chief Operating Officer of Applied Nutrition, said, “We are delighted to continue our valued partnership with Fulham Football Club after a fantastic season in the Premier League. Over the past few years, our partnership has brought great success and growth to both sides, and we are excited about the opportunities that lie ahead.”
Jon Don-Carolis, Commercial Director at Fulham Football club, added, “Applied Nutrition has been an instrumental part of the club’s winning formula. Their products – which are designed by expert sports nutritionists – meet the preparation, performance, and recovery needs of the modern game, and we’re delighted to extend this partnership for another season.”
