Shorts: Exeter Chiefs, Talksport, Epcr
Gallagher Premiership rugby union club Exeter Chiefs has announced a new partnership with Bristol Street Motors for the 2022/23 season.
The motor retailer, which operates two locations in the city of Exeter, will receive prominent branding opportunities across the side’s 15,000-capacity Sandy Park stadium.
As official dug-out partner, advertising will feature around the dug-outs and on the four corners of the ground. Big screen advertising, product placement and the sponsorship of an upcoming match also forms part of the deal.
The ‘Player of the Day’ social media vote, for both the men’s and women’s matches, will also carry the Bristol Street Motors name.
Lisa Duncan, Head of Sales & Marketing at Exeter Chiefs, commented, “We are delighted to have Bristol Street Motors join our family of official partners. We understand the vital importance of teaming up with a like-minded brand and using our combined reach in positive ways. The ambition, with all of our partnerships, is to work with innovative, inspiring and leading brands and Bristol Street Motors fits this ambition in every way.
“As a club it’s fantastic that Bristol Street Motors has chosen to partner with us as its first involvement into rugby union and we look forward to a strong and long-lasting partnership.”
UK sports radio station talkSPORT has launched its new UK sports betting brand, talkSPORT BET, in partnership with online gambling operator BetVictor Group.
talkSPORT BET will bring together talkSPORT’s editorial brand with the BetVictor Group’s proprietary technology and gambling expertise.
The platform will offer in-play betting, enhanced accumulator bets, bet boosts, cash-out and a bet builder product.
Gareth Williams, Betting and Gaming Director for talkSPORT, commented, “talkSPORT is the world’s biggest sports radio network with a loyal community of listeners. This partnership adds to talkSPORT’s growing digital footprint and talkSPORT BET will access our digital audiences through creative online activations, such as odds integrations and betting widgets. We’re delighted to offer our audience a new sports betting brand as part of our wall-to-wall coverage of the World Cup.”
Chief Commercial Officer of the BetVictor Group, Brent Almeida, said, “We’re thrilled to be partnering with the UK’s leading sports radio network and global audio rights holders of the Premier League. talkSPORT BET adds an entertaining, informed and responsible betting experience to the much-loved talkSPORT brand. Customers will be able to take advantage of a generous welcome bonus, along with some innovative promotions and exclusive offers, adding even more ways for them to enjoy their favourite sports.”
European Professional Club Rugby (EPCR) has appointed specialist sports marketing agency MATTA as its lead creative agency to deliver brand design and campaign development across a range of projects, including the 2023 Heineken Champions Cup and the 2023 EPCR Challenge Cup.
MATTA’s first brief will be to update the overall brand campaign for what will be the ninth season of the Heineken Champions Cup, which starts in December.
The competition previously consisted of the top six nations in European rugby now sees the addition of four South African teams. The finals of both the Heineken Champions Cup and EPCR Challenge Cup, takes place at the Aviva Stadium, Dublin, in May 2023.
David Saltiel, Senior Marketing Executive at EPCR, commented, “MATTA’s credentials speak for themselves, as a world-class sports marketing agency. We look forward to working with the team as we enter an exciting phase in the development of the EPCR.”
Matt Hunt, Brand & Strategy Director at MATTA, added, “It’s exciting to be working with EPCR and strengthen our relationship within rugby. With the addition of South African sides for the first time, it’s great to be involved in modernising the presentation of EPCR and its competitions to existing and new audiences.”
