Shorts: Extreme E, Csm, Slt
Extreme E, the sport for purpose electric off-road rallying series, has confirmed that the former Glenmuckloch opencast coal mine site in Dumfries and Galloway, Scotland, will host its next race event, the Hydro X Prix.
Taking place on 13th to 14th May, the restored former coal mine, which is about to undergo the next phase of its major transformation into a Pumped Storage Hydropower (PSH) plant and wind farm, will host the sport which uses its platform to ‘raise awareness of climate change and global solutions.+’
The new race destination joins a list of Extreme E destinations that includes Greenland, the Atacama Desert, Saudi Arabia and Senegal, on the west coast of Africa.Alejandro Agag, Founder and CEO of Extreme E, said, “Extreme E is a unique sport for purpose racing series. We are thrilled to be headed to Scotland in May for the Hydro X Prix, and we could not have found a more perfect racing site than the former Glenmuckloch coal mine.
“Extreme E uses its racing platform to tell inspirational stories of global locations on the forefront of climate issues. Here in Scotland, our race site will play homage to the much needed transition of an old coal mine which is being given a new and exciting lease of life as a hydro-project which will provide a fully renewable energy source for the region for centuries to come.
“Not only will this site provide one of the most dramatic and extreme race courses we have seen in our global journey, it will tell a poignant story about transition and the changing of courses that the energy industry and communities must all take if we are to succeed in the fight against climate change.”
The Professional Tennis Players Association (PTPA) has partnered with global sport and entertainment agency CSM.
The collaboration will see CSM serve as the official partnership development agency for the PTPA and its for-profit affiliate Winners Alliance, with a focus on ‘bringing new partnership opportunities to professional tennis players as a collective.’
CSM claims it will ‘work closely with the PTPA and Winners Alliance to develop a partnership strategy to seek corporate alliances, across the full range of PTPA’s impactful platforms.’
Ahmad Nassar, PTPA Executive Director and Winners Alliance CEO, commented, “Our objective is to empower professional tennis players through exciting new partnership opportunities. With CSM as our official partnership development agency, a global leader in sports and entertainment, we aim to elevate the position of players within the sport by developing innovative partnerships that will take their careers to the next level. Through our collective efforts, we seek to unlock new opportunities and bring about positive change for the players.”
Super League Triathlon (SLT) has announced the appointment of Jo Sinclair as its new Chief Commercial and Marketing Officer.
Jo’s experience includes five years at Manchester United as Global Relationship Manager working with brands such as Audi, Hublot and Smirnoff before seven years at Red Bull Racing as Head of Partnerships.
Prior to joining Super League, Jo was Commercial Director at England Netball leading a successful rebrand and bringing in partners such as Nike and Red Bull following the country’s Commonwealth Games gold medal success.
Super League Triathlon Chief Commercial and Marketing Officer, Jo Sinclair, said, “It’s a fascinating time to be part of the Super League Triathlon journey. SLT came into the sport five years ago to shake things up and create an exciting format which other sports have spent millions of pounds adapting. The beauty about SLT still being fairly young is that we know how fans want to consume sport. They want everything to be fast, exciting and entertaining.
Global marketing and management agency Blueprintx has been hired as the exclusive PR agency for 4se New York, a two-day event from Leaders and Sports Business Journal set to take place on the 23rd and 24th May 2023.
Blueprintx will handle all public relations and media outreach for the event, with the remit of driving event registrations and wider awareness.
Agency co-founder Rob Hughes, said, “It’s incredibly exciting for us to be partnering with Leaders and Sports Business Journal to help promote 4se. It’s a brand new event that is sure to be one of the most exciting industry events there is so it’s a privilege to be chosen to assist with its PR, and we’re counting down the days to be in attendance in New York.”
