Shorts: Extreme E, Saudi Cup, CFLI
Extreme E has announced Curveball as its digital content agency for its fourth season.
UK creative content agency Curveball will support the all-electric off-road motor racing series’ digital communications output, after recently collaborating with the series for the Desert X Prix season opener, which took place in Jeddah on February 17th and 18th.
Ali Russell, Managing Director of Extreme E, said, “Extreme E has always been a digital-first product and so we are thrilled to partner with Curveball Digital for Season 4, whose eye for capturing world-class social and digital media content is exceptional.
“Their efforts in the build up to and during the Desert X Prix illustrate the direction we are moving in with regards to our digital content outputs, and we are excited to deliver innovative campaigns and activations throughout 2024 as we look to widen our ever-growing fanbase.
“It is a momentous year for our championship, especially with the launch of Extreme H on the horizon, and we look forward to Curveball Digital joining us on this journey.”
Extreme E recently revealed Kempower as the championship’s official charging partner earlier this week.
Manchester United’s Polly Bancroft has been appointed as CEO of Grimsby Town.
Bancroft will join the EFL League Two outfit after the 2023/24 season, after serving as the Red Devils’ first ever Head of Women’s Football since 2022.
Prior to her tenure at Old Trafford, Bancroft also had successful stints at Brighton, Nottingham Forest, UEFA and the FA.
UK pay-TV broadcaster Racing TV has secured exclusive UK rights to the Saudi Cup.
Dubbed the ‘world’s richest horserace’, the Saudi Cup boasts a prize purse of $20m, and takes place at Riyadh’s King Abdulaziz Racecourse on Saturday, 24th February.
Racing TV will also provide the Jockey Club of Saudi Arabia’s ‘World Feed’ programming for the showpiece event.
City Football Leadership Institute (CFLI) has announced CFLI in Focus: Equipping Leaders For The Future, a one-day forum at the Etihad Stadium for football and sport business industry professionals.
On Thursday 9th May, the thought leadership forum will bring together experts to share insights, engage in topical and thought-provoking discussion panels, and ‘make valuable connections with like-minded professionals.’
The forum will offer access to expertise from those situated at the heart of the global sport industry with a curated line-up of renowned and respected industry speakers.
Early bird tickets are available until Thursday 11th April here.
The 2023 Women’s World Cup delivered an economic impact of $1.32 bn, it has been revealed.
According to research led by Nielsen, the influx of 86,654 foreign visitors were the main factor for this economic growth.
The tournament drew around 1.27bn spectators across 35 matches between July and August last year, Football Australia’s newly published Legacy ’23 post-tournament report has revealed.
The report outlines the national football governing body’s vision to sustainable development for the sport across Australia. James Johnson, CEO of Football Australia, said, “The FIFA Women’s World Cup was a testament to Australia’s capability to host globally significant tournaments. The sporting, economic and societal benefits which the tournament generated, not just to football, but to other sports as well as broader Australian society are now there for all to see in the post-tournament report.”
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