Shorts: Extreme E, Speedway, Celtic
Extreme E has announced the promotion of Ali Russell from Chief Marketing Officer to Managing Director.
As Chief Marketing Officer, Russell been with the electric SUV off-road racing series since its inception in 2018.
In his new role as Managing Director, his broader responsibilities have been described as ‘overseeing all aspects of the series’ structure, including commercial, operations and race logistics, and stakeholder management.’
Ali Russell, commented, “I am incredibly honoured and excited to take on the position of Managing Director at Extreme E. The championship has already made significant strides in raising awareness about climate change, gender equality and diversity, and the need for sustainable practices in motorsport while providing exciting and engaging racing for our fans.
“I look forward to working closely with our partners, stakeholders, and the entire Extreme E team to build on these achievements and drive the championship to new heights.”
English Football League (EFL) Two club Newport County AFC has renewed its official club partnership with New Clad.
The roofing supply company will continue to display its branding around Rodney Parade for the 2023/24 season.
Matthew Owen, Commercial Manager at Newport County, said, “We are delighted to continue our partnership with New Clad. Their continued support has been invaluable to our success, and we look forward to working with them on future initiatives.”
“We would like to take this opportunity to thank New Clad for their continued support and look forward to another successful season together.”
Neil Willavise, Managing Director of New Clad, commented, “New Clad are delighted to renew our sponsorship package with The County for the 23/24 season. Now in our tenth year of sponsorship we are proud to be a local company supporting our football club.”
The British Speedway’s Premiership has secured a new title partnership with Sports Insure.
The deal will see the league become the Sports Insure Premiership with immediate effect, haaed of the 2023 season.
The latest season, which begins on 22nd May, is set to gain more exposure than ever with as live television coverage on Eurosport and discovery+
Phil Thorn, Managing Director of Aon Digital, said, “We are thrilled to further strengthen our association with Speedway, becoming title sponsor for the Premiership league this season.
“As specialists in motorsport insurance, Speedway offers the perfect platform to drive our Sports Insure brand and engage with our audience.”
Phil Morris, Chief Executive Officer of Sports Insure Premiership, added, “We are extremely excited to enter this Premiership league sponsorship partnership with Sports Insure, and we can’t wait to begin working together.
“We believe both ourselves and Sports Insure can hit new heights in terms of the reach this sponsorship agreement will bring, and we look forward to helping each other secure our respective ambitions.
“It’s another really positive move for the league, and with the live TV coverage just around the corner as well, there’s plenty for everyone to look forward to over the coming months.”
Scottish Premier Football League (SPFL) club Celtic FC has sealed a three-year partnership extension Intelligent Car Leasing (ICL).
The organisation, which has been Celtic’s official vehicle leasing partner since 2014, will continue to provide the club’s vehicle fleet to the men’s first and, for the first time, the women’s team too.
Martin Brown, Chair at Intelligent Car leasing said, “We are delighted to extend our partnership with Celtic and continue our hugely successful and rewarding relationship.
“Once again, our renewal comes at a time when the Club is in the midst of huge success, something we are delighted to be associated with and to support.”
Tony Hamilton, Chief Executive Officer at Celtic FC, added, “Intelligent Car Leasing have been a magnificent help to the Foundation for almost a decade now. It’s an organisation and a workforce that share our values.
“There have been many times where they have stepped up to assist at various levels, and on top of that they have made a very significant financial contribution to the work of Celtic FC Foundation in Glasgow and in London. We’re all delighted that this has been extended for another three years.”
Goodwood has announced yacht brokerage Edmiston as a new sponsor of the Goodwood Festival of Speed presented by Mastercard and Goodwood Revival.
The deal will see Edmiston’s benefit from brand exposure across the estate during the two motorsport events, and through the creation of a helicopter airbridge from The Edmiston London Heliport to Goodwood’s Heliport, which will transport guests to the track in 20 minutes.
Jamie Edmiston, Chief Executive of Edmiston, said, “We are thrilled to be bringing the Edmiston brand to Goodwood for the first time, to support and celebrate these two iconic motorsport events. I have long admired Goodwood for its innovation and commitment to excellence, and I am proud that our brand will be part of Goodwood this year”.
Jonathan Gregory, Commercial Director at Goodwood, added, “Edmiston is a very welcome new addition to our partnership programme and expands Goodwood’s reach into the yachting market. Edmiston is one of the world’s most respected and successful yacht brokers and a well-known innovator in their field. We are delighted to have them onboard and look forward to their presence at Festival of Speed and Revival.”
Digital sports consultancy PT SportSuite has launched the PT WordPress Sports Theme, designed for the professional sports market.
PT SportSuite’s WebSuite product leverages the power of WordPress as well as its status as an official Amazon Web Services (AWS) partners to deliver a product ‘developed and refined to help sports organisations meet critical engagement trends in sportstech.’
PT SportSuite has built up experience in the sports industry, working with industry brands and organisations including PSA World Tour, SportsPro Media, Sport Industry Group, and Bristol Sport.
The new innovative theme offers the full array of PT’s WP-enabled modules and plugins to benefit leagues, associations, clubs and tournaments looking to ‘enhance their online presence across key touch points.’
