Shorts: Extreme H, Manchester City Women, Southampton FC

Extreme H has secured a multi‑year broadcast deal with ITV, ensuring fans across the UK can watch the championship free‑to‑air on ITV4 and via ITVX.

This comes as the natural evolution of a relationship that began with Extreme E in 2021, cementing ITV’s long-standing support for zero‑emission motorsport.

Through this partnership, they aim to elevate environmental messaging while delivering live sport, maximizing impact across programming and platforms.

Niall Sloane, ITV’s Director of Sport, celebrated the pairing by noting that Extreme H represents the next frontier in racing innovation, and he’s confident viewers will appreciate the live coverage on ITV4 and ITVX. Ali Russell, Extreme H Managing Director, emphasised the importance of gender equality within the series and praised ITV’s continued role in amplifying both the sport’s excitement and its mission-driven narrative.

With the inaugural Extreme H season set to launch later this year, the collaboration is poised to significantly boost visibility for hydrogen-powered motorsport.

Manchester City Women have partnered with Evelyn Partners, to become the team’s Official Wealth Management Partner.

The partnership has been structured to support players’ financial wellbeing throughout their careers and beyond.

Two programmes, Rethink Rehabilitation and Rethink Retirement, have been created through the partnership. Rethink Rehabilitation offers financial and practical support for players managing injury setbacks, while Rethink Retirement focuses on long-term planning for life after football, including career development and personal growth.

Khadija ‘Bunny’ Shaw, Manchester City Women’s all-time leading goalscorer, has been named an ambassador for Evelyn Partners as part of the agreement. She will support the promotion of financial literacy and future planning within the sport.

The partnership comes at a time of increasing focus on the long-term welfare of players in women’s football, following growth in commercial investment, visibility, and professional standards across the domestic game in the UK.

Charlotte O’Neill, Managing Director at Manchester City Women, said, “At City, we believe in developing world-class athletes on the pitch – and strong, confident individuals beyond it.

“Through the Rethink programmes, this partnership will deliver meaningful and lasting support for players – allowing them to access new opportunities and build the foundations for a strong, successful future.”

Southampton FC has appointed Oak View Group to manage all food and beverage operations at St Mary’s Stadium, covering both matchday and non-matchday services.

Oak View Group has taken on responsibility for delivering catering across concourses, hospitality suites, and event spaces at the home of Southampton FC. The agreement includes updates to menu offerings, service efficiency and the overall supporter experience.

The partnership forms part of Oak View Group’s continued expansion in the UK and European market, where it has managed hospitality services at venues including Co-op Live in Manchester, Anfield, Wembley Stadium and Murrayfield. Through a joint venture with City Football Group, OVG also oversees catering operations at the Etihad Stadium.

Southampton FC joins a growing list of UK clubs and venues working with OVG, which has built its model through operations at high-profile US stadiums such as Citizens Bank Park and Chaifetz Arena.

The new arrangement has reflected a wider trend across UK football, as clubs continue to invest in stadium infrastructure and commercial partnerships aimed at improving the matchday and event experience for supporters.

Greg Baker, Southampton Football Club Chief Revenue Officer, said, “We’re delighted to be entering this new partnership with OVG, which represents a significant step forward in enhancing the food and beverage experience for our fans.

“This collaboration will elevate the quality of service and broaden the variety of food offerings to create an even more enjoyable experience at St Mary’s.”

Wrexham AFC has announced Ancestry as its new official family history partner, with the company’s brand set to feature on the front of the club’s new 2025/26 training wear.

Ancestry has joined the club as its newest partner, pairing the world’s third oldest professional football club with the world’s leader in family history.

The new Macron 2025/26 training wear debuted as the men’s first-team players took to the training pitch on the Wrexham Down Under Tour. The new red-and-teal coloured range, featuring a red Wrexham AFC club badge, will all include the Ancestry logo on the front. T

he range comprises training kits, travel wear, and a warm-up top with a design inspired by traditional Welsh tartan. Retail versions of the training kit will be available soon, with pricing and worldwide availability to be confirmed.

Michael Williamson, Wrexham AFC CEO, Michael Williamson, said, “We’re delighted to welcome Ancestry as our new Official Club Partner now featuring on the front of the Club’s new training wear. As our Club anthem declares, ‘History Only Tells A Story’ and we can think of no brand which understands that better – helping to tell the stories and unlock the heritage of millions of people across the world.

History and storytelling are woven into our DNA at Wrexham AFC, and we look forward to working with Ancestry to help strengthen the historical connections of not just our Football Club but of our supporters too.”

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