Shorts: Forest Green, Csm, Footballco

English Football League One Forest Green Rovers football club has extended its partnership with a London-based digital marketing agency Go Up for the 2022-2023 season.

As the club’s official training kit sponsor, the company will receive a commercial rights package, including hospitality and advertising as part of the deal.

Go Up CEO, Edward Coram James, said, “Our partnership with Forest Green Rovers is fundamental in inspiring us to become a greener agency. It means we get to support and draw direct inspiration from a sport and community enterprise that is incredibly visionary and brave.

 “Our mission statement is clear – Do Good Work With Good People For Good People. Being in partnership with Forest Green Rovers will help us achieve that ambition, keeping us focused and inspiring us to do better.”

London-based agency CSM Sports & Entertainment has appointed Adam Mundie as its new Senior Account Director for esports and gaming.

Mundie joins from British competitive gaming culture brand EXCEL Esports where he worked as a Partnership Manager.

Digital and social media agency Fifty Digital has appointed Joe Ogden as its new Editorial Director.

Previously, Joe worked as the Content Lead at England Rugby for six years, where he was responsible for all video, social, written, podcast and live content on England Rugby’s channels with an audience of over four million people around the world.

Football content and media business Footballco has appointed Xavi Sanchez to the position of executive head of video.

Prior to joining Footballco, Sanchez was an account director for sports marketing agency Engage Digital Partners, where he led on strategy, creative and production efforts for clients such as Real Madrid, Formula 1 and the NBA.

Former England Rugby captain Lawrence Dallaglio has been appointed as a Strategic Global Advisor for Web3 technology firm Caduceus.

Regarding his appointment, Dallaglio said, “I’ve been itching to find the right project to work on in the web3 space. I’ve had many approaches recently but nothing looked credible. I’m only interested in working with the best in class.”