Shorts: Forest Green Rovers, Brentford, Everton
Forest Green Rovers has launched a bold new kit for the 2025–26 season...
Created with Reflo and certified by The Vegan Society, it’s the world’s first fully vegan football strip—right down to the plant-based dyes.
The home shirt will be worn for two seasons to reduce waste. It’s made using Reflo’s Reloop technology, allowing full recyclability and a circular lifecycle. Sponsors include Ecotricity, DPD, Candriam, and Smyths Toys.
Chairman Dale Vince called the kit “bold, bright, and helping nature.” The Vegan Society and Reflo praised the innovation as a major milestone in sustainable sport.
Brentford FC have extended their partnership with online pension provider PensionBee for an additional year, taking the agreement into a fifth year.
As part of the extension, PensionBee will become the sleeve sponsor for the matchday kits worn by Brentford’s women’s and academy teams for the 2025/26 season.
Fran Jones, Commercial Director, Brentford FC, said, “PensionBee have been a fantastic partner for us throughout our time in the Premier League. I’m delighted we can now also extend our partnership into the 2025/26 season and that this extension sees them continue to play an active role in supporting our women’s teams. PensionBee are a business and a brand that continues to innovate and grow and we look forward to supporting them further during the coming season.”
Everton Football Club has renewed and expanded its partnership with global trading platform eToro, continuing the brand’s role as official trading partner for both the men’s and women’s teams.
The announcement comes as the men’s team prepares for its first season at Hill Dickinson Stadium, while Everton Women get ready for a new chapter at Goodison Park.
The agreement runs for two more seasons and includes more than just brand visibility. Everton and eToro will work together on educational programmes and fan events aimed at boosting financial confidence, inclusion, and literacy for both supporters and players.
Arsenal has confirmed a new multi-year global partnership with Guinness, making the iconic stout an official partner of the club from the 2025 season.
The partnership kicked off during Arsenal’s pre-season tour in Singapore, where over 300 fans celebrated at Molly Malone’s. Guinness will bring its brand to life in more than 80 countries, helping to build matchday rituals and a stronger sense of community for Arsenal supporters everywhere.
Both brands are focused on creating memorable experiences and promoting responsible drinking. From next season, fans can enjoy Guinness at home games while becoming part of new matchday traditions, all backed by one of the biggest names in global sport and beverage.
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