Shorts: Formula 1, MatchFit, Blackburn Rovers
Formula 1 has agreed a global collaboration with Disney that will begin in 2026
The partnership will introduce Disney’s intellectual property into Formula 1’s global platforms from 2026, with activations planned across live events, digital content and branded products.
While specific details are yet to be confirmed, both organisations have planned activity across key markets, including the UK, where Formula 1 has retained strong broadcast viewership and event attendance.
Formula 1 has continued to expand its commercial reach through brand partnerships and entertainment crossovers, following the growth of the sport’s global audience, particularly among younger demographics, since the release of Netflix’s Drive to Survive.
Disney’s involvement marks another move toward lifestyle and fan engagement strategies that extend beyond traditional motorsport coverage.
Emily Prazer, Chief Commercial Officer, Formula 1, said, “Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa.
“It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide. It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can’t wait to see what our teams come up with for the circuit and beyond.”
Contura Orthopaedics has appointed specialist sports communications agency MatchFit to lead on B2B and B2C communication.
MatchFit will support the brand by raising its profile within the sports world, aiming to reach more people suffering from knee osteoarthritis, as Arthrosamid is designed to relieve the condition and achieve long-lasting results.
MatchFit will additionally aid Contura Orthopaedics through activities designed to show the product’s impact and to increase its presence to sports participants and fans.
The agency will also support on the announcements of new partnerships for Contura Orthopaedics.
Blackburn have withdrawn from Women’s Championship after declining to meet league requirements
According to FA regulations, any team that withdraws from a league must re-enter the system at least two tiers below their previous level.
The FA and WSL Football, which manages the top two tiers of the women’s game in England, are currently reviewing next steps.
Blackburn had until 19th May to confirm compliance with licence conditions relating to facilities, staffing and player welfare. The club has remained in discussions with the FA about where it might compete next season.
The Women’s Championship, which will be rebranded as WSL 2 from next season, is intended to operate with 12 clubs.
Sources have indicated that Sheffield United, who were relegated at the end of the 2024–25 season, have held initial discussions about a potential return to the division, pending formal decisions from the governing bodies.
The situation follows broader changes across the women’s football structure in England, with increased investment and regulation being introduced ahead of the new season.
The club said, “The growing financial and operational constraints tied to tier two status, including the requirement to move to a fully professional model, have reached a point where they can no longer be sustained under the club’s current financial framework.“
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