Shorts: Formula E, Padel, Surrey CCC

Formula E has penned a three-year broadcast rights partnership with Sony Pictures Networks India (SPNI). 

The agreement will see all races and programming content from the all-electric racing series air on SPNI’s linear channels, as well as the Sony LIV OTT service.

Aarti Dabas, Chief Media Officer, Formula E, said, “With enthusiastic, diverse and young sports fanbase, India is an important growth market for us.

“As such, we are delighted to have teamed up with Sony Sports Network to supercharge this growth. This partnership guarantees that Indian fans will enjoy unparalleled access to Formula E content.  

“This includes live coverage of every race on Sony’s linear and digital channels, featuring rookie driver and local favourite Jehan Daruvala and their home-grown team, Mahindra, who have been part of Formula E since the first season. 

Plans for a new £2.5m padel complex in Manchester have received approval from the Trafford Council. 

Developed by regeneration specialists Peel Waters, the new facility at the Padel Club in Wilmslow is intended to be ‘the biggest and most sustainable Padel facility in the North of England’. 

The upcoming development is said to feature 11 padel courts, alongside a clubhouse and gym, near the Trafford Centre in Greater Manchester. 

Surrey County Cricket Club has announced Ambassador Cruise Line as its official cruise line partner of The Kia Oval. 

The collaboration will grant the cruise liner brand marketing exposure on matchdays and across Surrey County Cricket Club’s social media platforms. 

The deal will also see Surrey members and supporters benefit from exclusive offers and fan engagement experiences at Surrey’s home ground, The Kia Oval. 

Charlie Buck, Commercial Director at Surrey CCC, said, “It is a pleasure to welcome Ambassador Cruise Line to the Surrey family! Our shared commitment towards providing world-class customer experience and hospitality brings us together. We’re looking forward to working with them to deliver some fantastic matchday experiences for our fans and members at The Kia Oval this season.”