Shorts: Formula E, Worcestershire Ccc, EFL
Formula E has renewed its partnership with Saudi Arabian national energy efficiency company TARSHID.
The deal will see TARSHID continue as an official partner and sponsor of the 2023 CORE Diriyah E-Prix, which will take place on 27th and 28th January 2023.
The double-header race will be the second and third rounds of Season 9 – which sees a new era for the all-electric series with the debut of the GEN3 cars – ‘the fastest, lightest, most powerful, and efficient electric race car ever built.’
Waled Alghreri, the Chief Executive Officer of TARSHID, commented, “Renewing this partnership underlines TARSHID’s initiative in the field of energy efficiency and underscores our mission to help the Kingdom reach and exceed its sustainability targets.
“Our support of the event is a purposeful step that underlines our commitment to helping promote energy conservation and facilitate an efficient local energy industry.”
Worcestershire County Cricket Club has partnered with Midlands-based financial advice organisation Kind Wealth.
The deal will see Kind Wealth become the Worcestershire’s Vitality Blast shirt-sleeve sponsor for the 2023 season.
The deal includes the Rapids’ shirt sleeve sponsorship during this summer’s T20 competition, various elements of branding around the club’s ground, New Road, and across the its digital channels.
David Hoskins, Head of Commercial and Operations at Worcestershire, added, “The launch of our new kits is always an exciting moment before every season, and we are incredibly excited to see new partners on our shirts.
“While the shirt branding will be the most prominent part of the sponsorship, we are looking forward to working closely with the team at Kind Wealth to maximise the potential of the partnership for both sides.”
English Football League (EFL) Two football club Swindon Town has partnered with Vision PLC for the remainder of the 2022/2023 season.
The national provider of managed print and document services will become the club’s official team sheet partner, in a deal that will continue into the 2023/24 campaign.
As part of the sponsorship agreement, Vision PLC will have branding on all Swindon Town’s social media line-up graphics home and away, along with printed branding on home game team sheets.
Swindon Town FC Commercial Manager, James Watts, said, “We’re delighted that Vision PLC have agreed to join us as our official team sheet sponsor for the rest of this season and next.
“This is another long term commitment from a new sponsor which is showing the progression we’re making off the field as the club pushes for promotion to League One.”
London-based marketing and management agency Blueprintx has announced the formation of a new strategic advisory board.
Comprised of industry figures spanning broadcast, marketing, sponsorship and creative production, the board includes former Vice President and CFO of Pixar Animation Studios Simon Bax, sports marketing and sponsorship expert Andy Sutherden, marketing and communications professional Nicole Vollebregt and global football pundit, author and broadcaster Guillem Balague.
Blueprintx co-founders Rob Hughes and George Woffenden, said, “The advisory board has been carefully, acutely and strategically constructed to enable further breadth of industry knowledge across all day-to-day operations, client servicing and new business strategies. Continuous evolution is one of the fundamental principles of Blueprintx and we are excited to welcome some of the industry’s most renowned, trusted and experienced figureheads to the agency.”
