Shorts: GB Basketball, Urc, Emg

GB Basketball has announced a new partnership with blood flow restriction performance technology company Hytro. 

Utilising Hytro’s blood flow restriction products, the new partnership is set to benefit the performance and recovery for GB Basketball players. 

Richard Frost, Chief Marketing Officer at Hytro, added, “Partnering with GB Basketball marks a significant milestone for Hytro, as we bring our pioneering blood flow restriction technology to the forefront of basketball.

“We are thrilled to embark on this journey with GB Basketball, especially given their recent focus on restructuring and talent development, highlighted by the appointment of new coaches and a commitment to enhancing performance. This aligns perfectly with Hytro’s innovative approach to athletic training and recovery, making this partnership a powerful blend of progressive strategies in basketball.” 

The United Rugby Championship (URC) has partnered with ADI to deliver LED perimeter boards in seven venues. 

As per the agreement, ADI will install its proprietary digiBOARD digital LED perimeter systems in seven of the 12 northern hemisphere stadiums used in the global rugby union competition. 

The partnership will focus on improving the matchday experience for fans and ‘uplifting the promotional platform for commercial partners.’ 

Geraint Williams, Founder & CEO, ADI said, “We’re excited to be partnering with URC and delivering this multi-venue solution.  Typically our digiBOARD partners are single venues but multi-venue contracts such as these demonstrate the importance of ADI’s hardware, experience and support to deliver a proven and consistent service over multiple years. We’re looking forward to working with URC to help them to maximise their commercial value and add value to the matchday experience.” 

EMG / Gravity Media has announced several key executive leadership team appointments, following the recent news of the group’s merger.

Warwick Lynch has been appointed as Chief Financial Officer, Stéphane Vermersch as Chief Transformation and M&A Officer, and Sean Seamer as Chief Commercial & Strategy Officer.

Furthermore Peter Bates, Bart De Maeyer and Bruno Gallais will act as Regional CEO’s, leading EMG / Gravity Media teams in key territories.

The senior leadership team announcements are all effective immediately and have been described as marking ‘a significant step forward in fortifying the company’s position as an industry leader and driving growth in the ever-evolving broadcasting, media, and production landscape.’

UK-based independent lifestyle and sportswear brand Montirex has appointed Kath Smith as its new Chair.

Currently serving as the Senior Independent Director of JD Sports, Smith has worked in the sports, outdoor and athletic leisure sectors for the past 25 years and has spent 17 years with the adidas group as Managing Director of both adidas and Reebok brands.

Smith, commented, “I’m from the northwest – Montirex was born here, I’ve been watching this fast growing, aspirational brand, it’s evolution and it is clear that it has great international potential. I’m very impressed with founders Danny Yuen and Kieran Riddell-Austin, they are grounded, passionate, committed and have a great read of the market and their target consumer. We hit it off immediately and I’m really looking forward to working with them”.