Shorts: Glasgow Warriors, Eleven Sports Media, GB Basketball
Scottish rugby union side Glasgow Warriors have extended their partnership with SP Energy Networks for a further three years.
The renewal builds on an eight-year relationship between the two organisations, which has focused on community engagement and grassroots sports. The partnership aims to make both rugby and engineering more accessible.
Key initiatives have included the SP Energy Networks Schools Championship, which has involved over 6,500 pupils across 28 Glasgow schools. The partnership has also introduced ‘quiet’ sessions for fans with sensory needs, hosted STEM events for pupils, and raised awareness for SP Energy Networks’ Priority Service Register, which supports vulnerable customers.
Eleven Sports Media has appointed former Fenway Sports Group executive John Clark as its Executive Adviser for North America.
With nearly 30 years of experience in sports, media, and entertainment, Clark will advise Eleven’s leadership on commercial strategy, enterprise partnerships and US go-to-market plans as the business continues its expansion. He previously spent over a decade in senior roles at Fenway Sports Management (FSM), leading business development and revenue-generating programmes for properties including the Boston Red Sox, Liverpool FC, and the Pittsburgh Penguins, while also supporting clients such as LeBron James.
John Clark, Executive Adviser, North America, for Eleven, added, “I’m excited to join Eleven Sports Media as an Executive Adviser. Eleven provides a unique solution for major sports and entertainment organisations by helping them unlock greater value from their local and regional businesses, while seamlessly integrating them into broader sponsor portfolios.”
Eleven Sports Media won Specialist Agency of the Year at the 2025 Sport Industry Awards.
GB Basketball have partnered with health and performance company Hytro.
The deal sees Hytro become the national governing body’s official blood flow restriction (BFR) partner, with its wearable technology set to be used to boost athlete performance and recovery.
As part of the collaboration, Hytro has already worked with both the men’s and women’s programmes on dedicated research projects. The men’s study examined how Hytro BFR could be applied during warm-ups, while the women’s programme investigated perceptions of benefit and ease of use among elite players.
