Shorts: Glasgow Warriors, Hampshire Cricket, DAZN
Glasgow Warriors has announced new sponsorship agreement with Scottish real estate investment firm Chris Stewart Group.
The three-year deal will see branding for the company’s latest urban development placed on the back of the club’s shorts for all matches.
Chris Stewart, CEO of Chris Stewart Group, said, “Partnering with Glasgow Warriors for the next three seasons is a fantastic opportunity for us to introduce Chris Stewart Group to the city and to start telling the story of our plans for Love Loan.
“Knowing the Warriors as I do and Scottish Rugby in general, I know that the partnership will give us the chance to work with some great people and to build the sense of fun, enjoyment and focus on excellence that we are bringing to Love Loan. It’s a different pitch, but the values are the same.”
Alastair Kellock, Managing Director of Glasgow Warriors, added, “We’re delighted to be able to partner with a brand as forward-thinking and visionary as Chris Stewart Group.”
The Ageas Bowl, Hampshire County Cricket club’s 25,000-capacity cricket ground and hotel complex, has announced the appointment of Sport and social impact communications agency New Reach PR.
According to a statement, ‘New reach PR will support by raising awareness and celebrating The Ageas Bowl activities, the success and impact of Hampshire Cricket, as well as its role and responsibility to the community.’
Nick Rewcastle, Managing Director of New Reach PR, said, “There are great things happening at The Ageas Bowl, and now marks the time to tell these important stories and demonstrate its commitment to the community, planet and sport.”
Harry Walkin, Head of Marketing, Digital and Communications at The Ageas Bowl, commented, “The Ageas Bowl is an important community asset, and we look forward to working with New Reach to tell that story.”
Global sports entertainment platform DAZN will be scaling back operations in its Hammersmith headquarters and shifting its focus to offices in Europe and India, according to Deadline.
Furthermore, DAZN Executive Vice Chairman, John Gleasure, will be stepping down from his position and moving to a non-exec role.
The exact number of redundancies is not known, although it is though to be at least double figures, and will also see numerous hires across the company’s Hyderabad, Poland and Netherlands offices.
The Rugby League World Cup, which is currently underway across England, has already broken viewing records, according to tournament organisers.
The tournament, which was postponed due to COVID-19, has reached new audiences with every game being aired on the BBC.
England’s first game, a dismantling of Samoa, attracted a peak audience of 1.8 million people. This was followed by 1.5 million people watching Shaun Wane’s side defeat France.
Furthermore, in-person attendances are historical as over 43,000 were in attendance at St James’ Park for the tournament’s opening game. The crowd in Bolton for England v France was the biggest to watch the two nations compete for over 65 years.
More records are set to be broken as the double-header of World Cup finals at Old Trafford on 19th November is on course to sell out.
Jon Dutton, Chief Executive of the Rugby League World Cup, expressed, “It’s been a brilliant opening couple of weeks of the tournament, and it’s been great to see thousands of supporters in the ground and millions tuning in across, TV, online and social platforms to take in the exhilarating action that the athletes are delivering for us.”
