Shorts: Gloucestershire Cricket, Hytro, Whisper
Gloucestershire Cricket has announced that UK insurance provider Towergate Insurance will continue as the club’s shirt sleeve sponsor across all formats for 2023.
The Towergate logo will appear on the sleeve of Gloucestershire’s T20, County Championship and One-Day Cup kits.
Samual Jackson, West Regional Sales Director of Towergate Insurance Brokers, said, “Towergate Insurance Brokers are true supporters and clients of Gloucestershire Cricket, on both a personal and professional level.
“Our sponsorship with Gloucestershire Cricket has significantly delivered for us in recent years on several levels, including on brand awareness and as a vehicle for entertaining existing clients and new prospects. We’re here to support local people, Gloucestershire Cricket and businesses with their insurance and risk management requirements, and we are delighted to be continuing our partnership into 2023.”
Joe Kaniecki, Head of Partnerships at Gloucestershire Cricket, added, “Towergate are a long-time supporter of Gloucestershire and we can’t thank them enough for their continued backing.
“We look forward to welcoming the Towergate team back to the Seat Unique Stadium in 2023.”
A number of sport coaches and practitioners have backed UK-owned blood-flow-restriction (BFR) wearable brand Hytro following an exclusive investment round.
Investors include the likes of former Wales and Lions Rugby Union captain Sam Warburton along with Bradley Scanes, known as Max Verstappen’s Performance Coach, and Jordan Milsom, former Head of Fitness at Aston Villa and Rangers FC.
Other investors include coaches of GB Basketball, the Lawn Tennis Association and Newcastle United.
The invite-only Seedrs campaign was created to ‘reward the confidence that coaches and practitioners have had in the product already, giving these early adopters an exclusive opportunity to share in the future financial successes that will inevitably come from these partnerships.’
The capped £150k pledged was seen as a pre-funding raise that will see the BFR brand look to bring in an estimated £1m more in 2023 to continue expanding globally.
Production agency Whisper has announced that Paralympic gold medallist swimmer Liz Johnson has joined the company as it prepares to produce the 2024 Paris Paralympics with Channel 4.
Liz will become part of the Whisper and Channel 4 Production Team as Executive Producer for the 2024 Paris Paralympics, feeding into the tone and creative direction of the Games.
Johnson commented, “I’m so pleased to be involved with Whisper’s coverage of the Paralympic Games on Channel 4. I worked with many members of the 2020 Tokyo team as presenter and commentator and have seen the impressive work Whisper’s doing to improve diversity and inclusion, both in front of and behind the camera. To have this opportunity to bring together all my interests and talents is beyond exciting.
“We want our coverage to present the sport in the best and most creative way possible, but also to normalise disability and raise awareness of what disability means in 2024. We want to ensure our coverage is relatable to all.”
