Shorts: Gloucestershire Cricket, Spfl, Saints
Gloucestershire Cricket and sports healthcare product specialists Physique Management have extended their partnership for an eighth consecutive season.
The renewed relationship means Physique will continue as the club’s official physiotherapy product supplier and Tiger Tapes, a Physique brand, will remain as official sports tape and strapping supplier.
Kevin Peters, Managing Director at Physique, commented, “Physique is very happy to be renewing our successful partnership.
“After supplying Gloucestershire with sports healthcare essentials for over eight years, we’re confident we can provide the medical team with everything they need to keep the players in top shape.
“We’re looking forward to supporting the team in the upcoming season and beyond.”
The Scottish Professional Football League (SPFL) has agreed a new one-year extension with the SPFL Trust for the continued title sponsorship of the SPFL Trust Trophy.
The partnership was first agreed during the Covid pandemic in 2020, when philanthropist James Anderson and fellow SPFL Trust benefactors announced a £252,000 payout to support clubs as part of its sponsorship of the competition.
That sponsorship will now continue for a third-consecutive season, with Anderson once again backing the SPFL Trust Trophy.
Neil Doncaster, SPFL Chief Executive, commented, “We’re really pleased to continue our excellent working relationship with the SPFL Trust.
“The SPFL Trust are a great fit as sponsor for the competition, which continues to go from strength to strength.
“The work they do across the country, in partnership with our member clubs, is hugely impressive, and we’re looking forward to building on our partnership next season.”
Premier League football club Southampton Football Club has partnered with New Forest Activities.
Founded in 2003 as a small canoeing business, New Forest Activities has grown to become the largest provider of outdoor activities within the New Forest Park, and now becomes a regional partner to the Saints.
Southampton FC’s Director of Regional Business Mark Abrahams, added, “We are delighted to be adding New Forest Activities to our Regional Partner portfolio. The club has been using the Centre on a number of occasions recently with the Academy U10s squad taking part in a bespoke team building day, and a group of Academy coaches also utilising the centre’s facilities & expertise as part of their professional development programme. Developing a regional partnership has been a natural progression, and we look forward to supporting their business goals over the coming months and into next season.”
British Canoeing has announced a new two-year partnership with Usay Compare, who become the national governing body’s official health and protection partner.
Usay Compare is a market leading comparison service for health insurance, life insurance and income protection. They remove the hassle and confusion from comparing policies and provide the best quotes on the market. With access to the leading insurers and an unparalleled team of friendly, expert advisors, they make cost-effective private medical care, straightforward and accessible.
As part of the partnership health and life insurance provider Usay will be providing British Canoeing members with ‘bespoke discounts and incentives.’
Gareth May, Business Development Manager for British Canoeing, commented, “We are delighted to welcome Usay Compare to the British Canoeing family, a brand who aligns perfectly with our own values and ethos. We are committed to giving our members access to the best possible products and services.
“With more and more of the public looking at or considering taking out health, and/or life insurance we were keen to explore opportunities that gave our members a range of options for consideration.
“Importantly this partnership with Usay Compare gives our members access to quotes from across a leading panel of insurers, with the benefit of bespoke discounts and incentives.”
The Professional Fighters League (PFL) has announced that former MMA fighter and broadcaster Dan Hardy has joined the company as Head of Fighter Operations of PFL Europe.
As part of his new role, Hardy will play a key part in the wellbeing and development of fighters, as well as identifying local talent and working closely with the global PFL President of Fighter Operations, Ray Sefo, on all matchmaking decisions.
Hardy will also act as the voice of PFL Europe broadcasting, providing analysis and fight predictions for PFL’s first international league as it prepares for its inaugural season, beginning in Newcastle on 25th March.
Hardy commented, “I’m excited to be taking on the role as Head of Fighter Operations for PFL Europe. This will allow me to bring together the best MMA prospects from around the region, and give each of them an opportunity to establish themselves as world class talent. PFL Europe will bring stability to the opportunities available to European MMA athletes, and I’m honoured to be able to play a role in that process.”
Wooden Spoon, the children’s charity of rugby, has announced the launch of Pass the Plate, a new initiative for 2023 in support of food banks and community schemes up and down the country helping people struggling to feed their families.
To officially mark the launch of the campaign, the charity has teamed up with former Red Rose and Harlequins player, Shaunagh Brown to deliver £2,000 to Lewisham Foodbank.
Brown, said, “Food poverty is such an important issue in the UK and something I’m very passionate about. Through the activity I am about to do with Wooden Spoon, I’ll be introduced to the amazing work that they’ve been doing to sustain food banks, as well as help make sure that vulnerable children and young adults have access to life-changing programmes.”
