Shorts: Gymnastics, Chelsea, Rugby
Joe Fraser has been confirmed as an official ambassador for the FIG 51st World Gymnastics Championships Liverpool 2022. Following his Olympic debut in Tokyo, the 23-year-old has joined fellow ambassadors Beth Tweddle MBE and Max Whitlock OBE for the first Championships to be hosted in the UK since 2015.
He said, “I am absolutely delighted to be an ambassador for the World Gymnastics Championships Liverpool 2022 and cannot wait to be back competing in front of a home crowd. The competition will be strong, with the world’s best athletes all coming to Liverpool but I’m relishing the challenge.
MSC Cruises has become the latest Club sponsor to suspend its marketing activities with Chelsea following Government sanctions on owner Roman Abramovich.
The cruise line company the is the official global cruise partner and it is currently set to expire in June 2024 after a three-year extension was agreed between the two parties.
Irish sports leisure brand Gym+Coffee has announced a new partnership with the UK’s biggest mass participation sports events organiser, The Great Run Company, signing as the official activewear partner of its well-known Great Run Series.
The Partnership begins on 1st May with the Great Birmingham Run. The two-year relationship will support all participants throughout the Great Run training programme and provide them with the opportunity to be part of Gym+Coffee’s community of runners.
Gloucester Rugby has appointed PTI Digital to create and deliver a long-term holistic Digital Transformation Strategy across the entire Club with a key focus on the improvements in customer experience.
Recognising the growth within the sport, Gloucester Rugby aims to build a commercial model that creates greater flexibility, the ability to generate revenue year-round and to balance immediate needs with longer-term goals including attracting and converting younger supporters.
British Canoeing has announced that Ashley Metcalfe has been appointed as its new Chief Executive Officer.
A former professional cricketer, Ashley is currently CEO of British Weight Lifting and has a wealth of experience in leading a number of businesses which specialise in marketing events.
