Shorts: Henry Pollock, Athlete Investor Summit, The Lions
England and Northampton Saints player Henry Pollock has signed a deal to become Step One’s official UK brand ambassador.
The partnership marks an expansion for Step One across the UK.
Step One offers underwear featuring fabric technology and friction-resistant panels. Pollock joins athletes including Joe Marler, Tony Bellew, and Ugo Monye who use Step One.
Step One uses viscose made from bamboo and aims for an eco-friendly production process. The company states it upholds fair wages and safe working conditions.
Henry Pollock, England and Northampton Saints player and Step One ambassador, said, “As an athlete, comfort is everything – both on and off the pitch. Step One is a brand I genuinely believe in and I’m really excited to be working with.
“Step One Boxer Briefs will definitely be an essential part of my everyday kit, especially as I prepare for a big summer of rugby in Australia.”
The Athlete Investor Summit, presented by What The Footie Podcast, returns to London.
The event has returned for its second edition, following a period that has seen significant developments in the athlete investment space.
These include athlete-equity stakes in new and emerging sports formats and the increasing convergence of endorsement and equity deals. The summit aims to provide a platform to learn and share knowledge on these trends.
The event will feature panels and fireside chats from a range of speakers. These include Dominic Thiem, former US Open tennis champion; Henry Kumi, Chief Revenue Officer, Roc Nation; Daniel Temm, CEO, Puresport; Benjamin Kayser, former professional rugby player and investor; and Mujtaba Elgoodah, Special Advisor to former NBA Player & Investor Andre Iguodala, among others.
Sokin has become the official global payments partner of the Qatar Airways British & Irish Lions Men’s Tour to Australia 2025.
The partnership sees Sokin provide the Lions with international payments and foreign exchange requirements.
Sokin’s branding will feature prominently on the players shorts, LED boards within the stadium, at every match and across official interview backdrops.
Sokin has expertise in supporting the global sport industry, having previously partnered with a range of top European football clubs and their existing partnership with the Premier League’s, Nottingham Forest.
Now enabling more than $4.5bn in transactional volume per year, this milestone further cements Sokin’s position as a critical payment partner for businesses across a wide range of industries from freight and logistics to internationally recognised sport’s teams.
Tom Halsey, Chief Commercial Officer at The British & Irish Lions, said, “It is great to welcome Sokin to The Lions family as we get ready to head to Australia.”
Trackman and LIV Golf team Majesticks GC have partnered to deliver a UK-led, global ‘closest to the pin’ competition
Trackman has partnered with Majesticks GC to launch Majesticks vs The World, a global ‘closest to the pin’ challenge.
The competition has been designed to give participants the opportunity to compete virtually against Majesticks GC players Ian Poulter, Lee Westwood, Henrik Stenson, and Sam Horsfield. The initiative has been rooted in the UK, with Majesticks GC one of LIV Golf’s UK-based teams and Trackman operating from a significant presence in the region.
The partnership reflects the growing use of virtual golf technology across the sport and aligns with LIV Golf’s continued efforts to increase fan engagement worldwide.
Trackman, whose launch monitor and range technologies are widely used in both professional and amateur golf, has continued to expand its footprint across the UK and internationally.
Ian Poulter, co-captain of Majesticks GC, said, “We’re truly bringing fans closer to the game.
“This is a chance to go shot-for-shot with us on one of the toughest par-3s in Europe. Step up, take your swing, and we’ll see you on the tee.”
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