Shorts: Hilton, Matta, Mark Cavendish
Hotel group Hilton has extended and expanded its support for Lancashire Cricket.
The new agreement sees Hilton renew with Lancashire Cricket for a further year and broaden its partnership to include sponsorship the Lancashire Thunder women’s team for a three-year period.
According to a statement, ‘a major part of the agreement will see Hilton provide investment to increase Lancashire Thunder’s squad of professional players to 16 – by funding four additional full-time contracts.’
We're delighted to announce that our long-term commercial partnership with @Hilton has been extended. 🤝
— Lancashire Cricket (@lancscricket) April 23, 2024
Hilton have also increased their investment to further support @Thundercric – including the funding of four professional contracts. 👏
Read more. ⤵
🌹 #RedRoseTogether
Stijn Bastiaens, Vice President Marketing and Loyalty Europe, Middle East and Africa, Hilton said, “We are so proud to continue our partnership with Lancashire Cricket and to be able to increase our support to the Lancashire Thunder team. We are thrilled to see the progress the team has made over the last few years. At Hilton, we are committed to building a more inclusive society for our guests, team members, partners and the communities in which we operate in, which is why we have enhanced our sponsorship, allowing Thunder to stay at the top of their game.
Daniel Gidney, Chief Executive of Lancashire Cricket, added, “We are delighted to have extended our flagship partnership with Hilton and are incredibly excited by the increased funding they are providing to support our ever-growing Lancashire Thunder programme – as we look to continue to lead the way in the women’s domestic game and grow women’s cricket across the North West.
“After completing the extension of the Hilton Garden Inn Manchester at Emirates Old Trafford’s, which was officially opened in November, we are really pleased that we will be working together with Hilton for the next three years – as they continue to support our men’s and women’s squads on the field.”
“The four additional contracts being funded by Hilton will increase Thunder’s squad to 16 professional players – currently the largest amongst the eight regions – and the benefit that this will have to the players themselves, and to new Head Coach Chris Read, can’t be understated; as four more members of the squad are able to train and dedicate their time to cricket knowing they are secure financially.”
Creative agency MATTA, which is shortlisted for Agency of the Year in the upcoming FEVO Sport Industry Awards 2024, has announced a new partnership with Coventry City Football Club.
On LinkedIn, the company said they would be, ‘working with the club on an exciting upcoming campaign, ahead of what promises to be a big year for the Sky Blues!’
In January 2023, British businessman Doug King secured a majority 85% share in the Championship club.
ARETÉ, the management agency for professional cyclist Mark Cavendish has appointed sports and entertainment business Moongoose to a PR brief.
London-based Moongoose will work alongside ARETÉ to focus on Cavendish’s final year of professional cycling, and his attempt to break the record for the most stage wins of the Tour de France.
ARETÉ Founder and CEO Simon Bayliff, said, “After a competitive pitch process, we are delighted to start working with Mongoose Sports & Entertainment. Their passion and creative ideas stood out and we’re excited to start the relationship. Throughout the process Mark was consulted and he was impressed with the finer details Mongoose brought.’
Mongoose Managing Director, Communications Lucy I’Anson added, “It’s really exciting for Mongoose to partner with ARETÉ to work on Mark Cavendish’s farewell tour. We’ve been longtime fans of Mark, his story is amazing and we cannot wait to help him share it in the way it deserves’
James Brown, the former Commercial Director at the England & Wales Cricket Board (ECB) has joined Copenhagen-headquartered esports organisation Blast.
In a post on LinkedIn, Brown said, “Looking forward to meeting as many people in the industry as possible, please reach out!”
A new £3.6m archery centre has opened at Lilleshall National Sports Centre, in Shropshire.
The new facility, which has been funded with support from UK Sport, will be used by Olympic and Paralympic archers as their daily elite training environment in the run up to the Paris 2024 Games.
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