Shorts: Huddersfield, Avfc, Esports
EFL Championship football club Huddersfield Town has announced that online trading platform SportsBroker has agreed to extend its commercial partnership with the club for three additional years, with the agreement now in place until the conclusion of the 2024/25 season.
SportsBroker will continue to appear on the back of Town’s shirts, as it has done since February 2021, and will also continue to sponsor the HTTV Preview Show and Extra Time, whist extending that to include all match highlights. There will also be a regular presence across the LED boards at Huddersfield’s John Smith’s Stadium across the 2022/23 season.
Huddersfield Town Commercial Director Ian Birtley said, “I’d like to personally place on record my thanks to SportsBroker for not only extending their partnership with us for three more seasons but the tremendous support they have given to the club thus far.
“We are building a really strong understanding of the SportsBroker business and when James explained to me the plans for the business we were very keen to align with them on their journey and feel we can play a key part in their growth strategy.”
Birmingham-based Premier League football club Aston Villa has launched a pre-application planning consultation for redevelopment of its 42,000-capacity Villa Park stadium. The club is planning to increase the stadium capacity and improve the general facilities and fan experience. This also includes ‘Villa Live’, a new space that the club describes as ‘a multipurpose central ‘hub’ space surrounded by retail including the club shop, food and drink offerings, as well as room for an AVFC museum.’
The plans will extend outside of just the stadium itself but will focus on regeneration of the area to benefit the local community. To achieve this, the club is working closely with the Birmingham City Council and the West Midlands Combined Authority.
Crawley Town Football Club has confirmed that adidas has become its official kit manufacturer and an apparel partner of the club. The Reds become the only side in League Two to be supplied by the leading sports brand and only the sixth club in the entire English Football League.
adidas will also be teaming up with club owners WAGMI United, the group of US investors that took over Crawley Town in April 2022 and promised to use Web 3.0 technologies that will enable its fanbase to make critical club decisions. The major sports apparel brand will look to explore the future of sport and Web3 through the innovative partnership.
British Esports, the not-for-profit organisation and national body set up to support grassroots esports in the UK, has announced the appointment of Alex Davies, in the newly created role of Performance Advisor.
Alex’s role at British Esports will be to focus on delivering the best performance advice possible across a broad range of topics, from supporting the Home Nations competing in this year’s Commonwealth Esports Championships, to delivering performance training at the brand new National Esports Performance Campus in Sunderland.
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