Shorts: Huddersfield Town, Pga Tour, Hull Kr

EFL Championship football club Huddersfield Town has partnered with Core Facility Services for the 2023/24 season.

Core has longstanding relationships with charities including Overgate Hospice, Forget Me Not Children’s Hospice and Happy Days, helping them minimise overheads so that as much of their money as possible goes to front line services.

Huddersfield Town Commercial Director Ian Birtley, added, “I am delighted to welcome Core Facility Services as a club partner for the 2023/24 season, and I look forward to strengthening our relationship with the firm over the months ahead.”

The PGA TOUR has recruited Lee Korman as new Director of International Content, EMEA.

Korman joins from Right Formula where he spent more than five years in various agency roles including Head of Communications and Head of Creative.

He will lead international content in key markets across Europe, reporting into Edward Jones in the London office.

Japanese beer brand Asahi Super Dry has partnered with sports tech company FANZO ahead of this autumn’s Rugby World Cup in France.

Using the Rugby World Cup 2023 website, rugby fans all around the world will be able to find venues, via FANZO technology, to watch the matches across the world.

As the official beer of the tournament, Asahi Super Dry has exclusive rights to the choice of venues promoted and have described an ambition to promote venues from all over the world and not just in France.

FANZO co-founder and CEO, Leo MacLehose, said, “Asahi has asked us to help bring rugby fans together across the globe this Autumn and we couldn’t be happier.”

“While 2.6 million fans will watch the games in stadiums across France, millions more will connect with fellow fans across the world to share their passion for the sport and create unforgettable sporting memories. By opening up our technology for the first time and integrating with World Rugby, we’ll be bringing more fans together than ever before to enjoy Asahi Super Dry and the sport at its best.”

England Rugby has appointed Stuart Ramsey as its new Commercial Director.

After departing his role at Socios.com, Ramsey commented on LinkedIn, “I am incredibly privileged to be taking up this role and the challenge that lies ahead to help rugby prosper.”

EFL League Two football club Forest Green Rovers has renewed its partnership with sports travel solution business Sportsrooms. 

Sportsrooms first became the club’s official travel partner in 2021, in the same year that the business launched its Green Team Travel initiative, helping to track and reduce its carbon footprint. 

Chris Newsham, Director at Sportsrooms said, “As a travel agency who specialises in elite sports travel, we are acutely aware of the impact team travel has on the environment.  

“Over the last couple of years, we have worked to create and develop a simple but effective solution for teams to track, manage and reduce their carbon footprint.

“As a long-standing partner of Forest Green Rovers, we are delighted to have been able to work with the club on this initiative to ensure carbon neutral team travel.  

“Forest Green Rovers have long been the gold standard in sustainability in sport and we are proud to be working in partnership on such a valuable and important initiative. Our hope and vision is that many more sports teams will join the initiative in the years ahead to collectively reduce the environmental impact of professional sports.”

Hull KR and Hull-based smart solutions and broadband provider Connexin have announced a two-year extension to their men’s first team principal partner sponsorship deal.

The extended partnership with Hull KR follows on from the provider’s recent announcement of Connexin Live, the newly rebranded live entertainment venue in Hull.

Paul Lakin, Chief Executive at Hull KR, commented, “We are delighted to continue our relationship with Connexin. We are two Hull based organisations undergoing big change and growth, so in many respects we are perfect for each other, as we continue to flourish alongside each other and disrupt our respective markets.

“We feel like the partnership is really finding its feet now, and we can really push each other as forward thinkers in our fields. we enjoy working with them and it means a lot to us to know we’ve got their full backing and support for the next two seasons.

“Connexin join the company of the iconic brand, Riding Bitter, as our longest ever principal shirt partners. We hope the extension is just the start of many more years to come.”