Shorts: Hundred, Arsenal, Skateboarding
Squash brand Robinsons has partnered with the Hundred in a multi-year deal which will see it become the official soft drinks partner of the annual summer cricket competition. The three-year agreement will see The Hundred feature on packs across the Robinsons’ ready to drink, no added sugar range, offering ticket giveaways to consumers via a weekly prize draw.
After a strong inaugural year, the new partnership with Robinsons will help The Hundred to grow again in year two and beyond. This summer will see more overseas talent, more outreach into communities, and more kids inspired to get active and pick up a bat and ball.
Rob Calder, Commercial Director, The Hundred, said, “Partnering with Robinsons gives The Hundred a fantastic opportunity to get more people into cricket, through the chance to win tickets this summer. We are delighted to partner with such an established, British brand like Robinsons and look forward to working with them throughout an important second year for cricket’s newest competition.”
Arsenal and Unagi have announced a long-term partnership that will see the club join Unagi’s next-generation fantasy football game, Ultimate Champions. Ultimate Champions is a free to play cross-league fantasy football game that gives users the opportunity to build the best possible team with real world players and earn rewards based on how the players perform in real life. In the game, players will have the opportunity to purchase digital player card NFTs.
Arsenal’s Chief Commercial Officer, Juliet Slot, said, “Unagi’s Ultimate Champions represents the next generation of fantasy football gaming. We’re privileged to be the only Premier League club to join the free to play game and bring this brilliant concept to our supporters around the world, giving them the opportunity to apply their global football knowledge and test themselves as a football manager. Arsenal and Unagi share many of the same values and our collective drive and ambition to be at the forefront of global fan engagement will stand us in good stead as we develop our partnership. We’re looking forward to working together to give our supporters the ultimate gaming experience.”
NSE (National Student Esports) and HoYoverse have announced a partnership to launch Genshin Impact activities that provide more playing opportunities in the UK university community. Throughout 2022, NSE will run challenges, activities and give societies the ability to run their own Genshin Impact events with support from NSE and HoYoverse.
NSE, which runs the British University Esports Championship (BUEC), is ideally placed to help more UK students experience the fun of Genshin Impact as they work with esports and gaming students across the UK. In partnership with British Universities and Colleges Sport (BUCS), the National Governing Body of university sport in the United Kingdom, BUEC is the official esports competition of UK universities.
Skateboard GB has announced funding of £1.83 million to help support and grow skateboarding participation and use the sport to tackle inequalities in England over the next 5 years. The money is part of a funding announcement from Sport England, supporting 121 partners with a total of £550 million, which includes other National Governing Bodies, Key Charities, Safeguarding Organisations and Active Partnerships.
James Hope-Gill, CEO at Skateboard GB, commented, “Today’s announcement is really exciting and a major step forward to allow SBGB increase support for the skateboarding community and help grow skateboarding participation across England. Skateboard GB launched an ambitious 12-year strategy for skateboarding last year. Today’s funding announcement from Sport England will play a major part in ensuring the success of this.”
Expedia, the official travel partner of the UEFA Champions League, is teaming up with Brazilian football legend Ronaldinho to launch an immersive 90-minute tour of Paris aboard an open-top bus, for football fans visiting the city for the UEFA Champions League Final. It will include an opportunity to win tickets to the final between Premier League giants Liverpool FC and Spanish champions Real Madrid.
Named the Route 10 Freestyle Tour after his famous shirt number and love of freestyle football, the tour has been tailor-made by the former Parisian-based player on the back of a study of 2,000 British football fans, about what they love to do when they travel to watch the beautiful game.
LimeLight Sports Club has announced the addition of two new event partners to this year’s Hackney Moves line-up. Hackney Moves is the headline event of the Hackney Half Marathon. Delivery app Gorillas and alcohol-free beer Lucky Saint have agreed sponsorship deals with the marathon, which will involve free drinks being handed out on the day.
Hackney Moves is Limelight Sports Club’s signature event, with 2022 edition will take place from 21st – 22nd May 2022.
