Shorts: Inter Milan, Revolution, Rematch
Italian football club Inter Milan has joined Edinburgh-based streaming platform Recast to offer fans subscription-free access to matches and content.
Inter is the first major football club from outside the UK to launch a Recast channel as the service grows internationally, with a growing football roster at all levels of the game that includes Manchester City, Queens Park Rangers, Hibernian and Glasgow City.
Programming plans for Inter’s pay-per-view channel include behind the scenes footage from the men’s first team and women’s team, an exclusive original series, and content from past and present club legends.
Global integrated sports marketing agency, rEvolution, has been named as the media agency of record for Betfred Sportsbook, the US subsidiary of UK-based bookmaker Betfred Group.
rEvolution will drive awareness and subscribers for Betfred via an integrated media strategy, including media planning, buying, and analytics.
Dave Mullins, SVP, Client Development, rEvolution, said, “Betfred is one of the most established and well-respected betting operators in the UK. We look forward to partnering with them as they continue to expand within the US.”
Rematch, the immersive experiences business that reimagines iconic sporting moments through theatrical events, has announced its return in early 2023, nearly four years after the success of its Wimbledon Rematch 1980, which brought the epic clash between Björn Borg and John McEnroe to life.
This time around, Rematch will recreate the iconic ‘Rumble in the Jungle’, the 1974 heavyweight championship boxing match between Muhammad Ali and George Foreman.
Rematch founder, who is also the Chair and ex-CEO of digital sports business Seven League commented, “We are thrilled to be bringing Rematch back to audiences for 2023, there is no better story to tell than the truly iconic tale of the Rumble in the Jungle. Following the success of Wimbledon Rematch 1980, we can‘t wait to once again transport audiences to a unique moment in time which celebrates the greatest moments in sporting history.“
English Football League (EFL) Two football club Tranmere Rovers has announced that UK-based O’Rourke Construction will become the club’s new social media sponsor for the 2022/23 season.
O’Rourke’s branding will be prominent across all of the club’s social media output on a matchday, starting this weekend when Rovers play Gillingham at Prenton Park in the Sky Bet League Two.
O’Rourke Construction owners, Brendan & Liam O’Rourke, said, “O’Rourke Construction Limited are honoured and extremely proud to become a social media partner of Tranmere Rovers Football Club. Our family have enjoyed a long history of following Tranmere Rovers from the beginnings to the stature of the club as it is now.”
London-based global gambling company William Hill has appointed Daryl West as its new Head of Sponsorship, Social, and PR.
Daryl arrives at William Hill after spending over three years at Vanarama as the Head of Social Media, Sponsorship & PR, managing a number of sport-related campaigns.
