Shorts: Ipswich, West Indies, Sheffield Wednesday
EFL Championship football club Ipswich Town FC has announced Halo as the club’s new sleeve sponsor.
Service management specialists Halo has become a principal partner of the club, with its logo featuring on the left sleeve of all of Town’s kit until the end of the 2026/27 season.
Halo’s branding will also be prominent inside the home ground of the club.
Paul Hamilton, CEO of Halo, said, “As a Suffolk business ourselves, joining forces with and supporting such a high-profile presence within the county feels like a natural fit for us, with both Halo and the Club sharing many of the same values.
“We are committed to the county and are working to become the world’s first purebred unicorn business, with the aim of reaching a billion-pound valuation without outside investment and are looking forward to what we all hope is continued success both on and off the pitch.”
IMG Arena, a sports data and technology supplier for betting, media and performance sectors, has won the global data and streaming rights for West Indies Cricket in partnership with CricViz.
As per the new deal, the data supplier will capture official data from more than 450 matches across the West Indies Men’s and Women’s national teams, West Indies Under 19, West Indies Academy and various domestic leagues.
Dominic Warne, Director of Commercial Marketing and Communications at Cricket West Indies, said, “This partnership has enabled us to increase the number of games that we can make accessible to fans, featuring more detailed live scoring and live match statistics in the Windiescricket.com Live Match Centre. We’re excited to be able to present more home international and West Indies regional matches than ever before so fans can follow their teams and favourite players.”
Freddie Longe, President at IMG ARENA, added, “This partnership has enabled us to increase the number of games that we can make accessible to fans, featuring more detailed live scoring and live match statistics in the Windiescricket.com Live Match Centre. We’re excited to be able to present more home international and West Indies regional matches than ever before so fans can follow their teams and favourite players.”
EFL Championship football club Sheffield Wednesday has partnered with international food delivery company Just Eat.
The new agreement will see Just Eat become an official partner of the Owls.
Just Eat will also become the sponsor of the club’s official half-time challenge at game played at Hillsborough.
Adam Long, Regional Growth Manager, said, “We’re really excited to be partnering with Sheffield Wednesday Football club.
“We know that football and food go hand in hand, and there’s nowhere better than to combine the two than Sheffield, home of Munchies, crowned the “Best Takeaway in Britain in 2023” and a city home to a thriving independent restaurant and takeaway scene.
“We’re excited to see what this partnership brings but keep your eyes peeled for some fun giveaways and discounts to redeem at your local favourites across the remainder of the season.”
Stay up to date with the world of sports business by subscribing to the Sport Industry Daily.
