Shorts: Irish Fa, Red Bull Sim Racing, Wasserman

The Irish Football Association has announced a new partnership with performance nutrition brand Science in Sport (SiS).

Under the partnership agreement, Science in Sport (SiS) will become the Irish FA’s official performance nutrition supplier and ‘provide performance nutrition solutions’ to Northern Ireland’s various international teams. This includes the senior men’s, senior women’s and the men’s U21, U19 and U17 sides to women’s U19s and U17s and the JD Academy.

Tom Rose, Global Head Elites, Science in Sport, said, “We are delighted to be partnering with the Irish FA, providing the players with world class nutritional support and the latest innovations to fuel their training and competition.”

Ricky McCann, sports scientist for the Northern Ireland senior men’s team, said, “Good performance nutrition is key to helping players perform in intense competitive environments and then to recover afterwards.

“Science in Sport’s products will help to boost our players’ energy levels, keep their hydration levels where they should be and aid their recovery after games.”

Oracle Red Bull Sim Racing has partnered with sports and lifestyle brand New Era.

The deal sees New Era become the esports team’s exclusive headwear and apparel partner.

The multi-year deal will see the release of a co-branded varsity-inspired lifestyle range that Oracle Red Bull Sim Racing drivers will wear outside of competition, alongside a new range of headwear and team performance wear in late 2024.

The partnership will also see New Era produce Oracle Red Bull Sim Racing Team apparel for the duration of the term, including but not limited to, beanies, caps, jerseys, hoodies and sweatpants, all of which will be available to purchase from New Era and Oracle Red Bull Racing online stores and outlets.

Joe Soltysik, Esports Lead of Oracle Red Bull Racing, said, “Partnering with such an iconic brand is an incredibly exciting moment for us. We have seen excellent growth in our sim racing fan base and we are delighted to be able to offer team merchandise that captures the essence of our team in such a stylish way. We are very excited about what this partnership will bring.”

Paul Gils, VP EMEA at NewEra, commented, “We’re extremely proud to build upon the success of our global partnership with Oracle Red Bull Racing by bringing our apparel expertise to the Oracle Red Bull Sim Racing team. We want to excite esports fans with our bold and iconic ranges while continuing to grow the presence of the New Era flag in racing.”

Wasserman has announced that CSM Sport & Entertainment, the UK agency it acquired in October 2023, has now been officially rebranded as Wasserman.

Integration of the two companies has been taking place since the acquisition and is set to continue throughout 2024.

Casey Wasserman, Wasserman Chairman and CEO, said, “This rebrand marks the next evolution of the global Wasserman brand.

“Our teams have been working collaboratively over the past six months, and we are already realizing the power of our expanded capabilities and worldwide reach, which together allow us to best serve both current and future clients.”

Matt Vandrau, Wasserman President, EMEA & APAC, said, “This is a significant milestone and an exciting new chapter. It also sees the launch of three new business units – Wasserman Live, Wasserman Rights Sales and Wasserman Hospitality Sales – each of which further bolster Wasserman’s global service offering. By coming together as one unified brand, we have built a unique proposition that we believe will drive the business of sports, music, entertainment and culture for years to come.”

EA SPORTS FC has announced a new sponsorship deal with long-standing partners UEFA, to become title partners of their Women In Football Leadership Programme (WFLP).

Now in its tenth year, the WFLP is an annual week-long programme, supported by the IMD Business School, aimed at ‘advancing the careers of women capable of influencing the football industry, both today and in the future.’

Andrea Hopelain, GM & SVP of Publishing at EA SPORTS, commented, “Women’s History Month is all about celebrating the achievements of women and what better way for us to do this than partner with UEFA to support this fantastic programme. In line with this year’s Women’s History Month theme of inspiring inclusion, we’re really proud to be paving the path for women within our organization and the wider industry to become leaders in the world of football.”

Chelsea FC has announced a new with partnership with Uppingham Cairo.

As part of the deal, Uppingham Cairo will host a Chelsea International Football Centre, offering world-class football training and coaching to the Uppingham community, including students, their siblings and families.

Casper Stylsvig, Chelsea’s Chief Revenue Officer, added, “We are delighted to collaborate with Uppingham Cairo to establish the Chelsea International Football Centre in Egypt. Our mission is to nurture young talent and inspire a passion for football, and we believe that this partnership will provide a platform for aspiring footballers to reach their full potential.”

Dr. Tamer Tammam, Chairman of New Era Education, commented, “We are thrilled to partner with Chelsea Football Club to bring their prestigious International Football Centre to Uppingham Cairo. This collaboration further reinforces our commitment to providing a unique educational experience for our pupils, where sports education plays a central role in their development.”