Shorts: Jlab, Pfl, Redtorch, Turnstile, F1
Manchester City Women’s Football Club has unveiled a new partnership with personal technology provider JLab.
JLab has become the official headphones partner of the women’s first team, with the brand having also struck the same deal with City Football Group sister club in Major League Soccer, New York City FC.
The Professional Fighters League (PFL) has secured a free-to-air rights deal with UK commercial broadcaster Channel 4.
The exclusive agreement includes television and streaming rights for the 2022 PFL Challenger Series, including original programming and archive content. Channel 4 will also show the 2022 PFL Regular Season, which will begin on 20th April, as well as the Playoffs and PFL World Championship.
The broadcaster will bring mixed martial arts fans exclusive PFL content, including original content from both PFL Studios and Channel 4’s in-house digital agency, 4Studios.
London-based research, digital and social media agency Redtorch will continue to work on a non-exclusive basis with the International Equestrian Federation (FEI) for another three years.
The renewal of the social media and editorial partnership will extend the long-running collaboration between the FEI and Redtorch up to seven years.
Redtorch Director, Alex Ross, said, “From campaigns such as #BeOne at the 2018 Tryon World Equestrian Games and Tokyo 2020’s #WeDontPlay – and everything in between – we’re incredibly proud of what, alongside our Editorial Partner Squires Media, we’ve achieved together.”
Sponsorship valuation agency Turnstile has been appointed by the International Cricket Council (ICC) to work with the governing body over the next cycle of commercial rights.
The London-based agency’s remit will cover all ICC events from 2024 to 2031.
The ICC will also use Turnstile’s ‘Dealmaker’ software to evaluate proposed new sponsorship deals and renewals.
Formula One has extended its funding commitment to the Formula One Engineering Scholarship programme for underrepresented groups until 2025.
The Formula 1 Engineering Scholarships were launched last year, following a $1m (£740,000 equivalent) donation from Formula One’s Non-Executive Chairman, Chase Carey.
The programme has so far successfully supported 10 students, who have begun placements in their undergraduate and postgraduate engineering degrees at leading universities in the UK and Italy, with each scholarship covering the full cost of a student’s tuition and living expenses.
Image: Shutterstock
