Shorts: The Jockey Club, Castore, Hytro Bfr
Prize money at The Jockey Club’s 15 racecourses in 2022 is set to exceed £58 million for the first time ever.
As part of bouncing back from the Covid-19 pandemic, Jockey Club Racecourses (JCR) plans to distribute record prize money next year to participants (£58.2 million), subject to fixture abandonments and any return to lockdown measures. This would represent an increase of more than £12 million on forecast total prize money for 2021 at JCR (£46.1 million) and a boost of nearly £5 million compared to pre-pandemic levels of 2019 (£53.4 million).
Within this, The Jockey Club is budgeting to make a record executive contribution from its funds of £28.4 million – an increase of £2 million compared to 2019 (£26.4 million) and targeted at all levels of the sport. This is almost £12 million more than a decade ago (2012: £16.5 million, then a record). Governed by Royal Charter, The Jockey Club pumps any profits it makes back into Britain’s second biggest spectator sport.
Kent Cricket has announced a new multi-year partnership with British sportswear and athletic clothing company, Castore.
The club’s partnership with Castore will see an entirely new range of team wear for Kent’s Men’s and Women’s squads, including training kit, as well as outfitting the club’s Talent Pathway and Disability Squads.
The Manchester-based firm have collaborated with elite athletes: Sir Andy Murray, Adam Peaty, Jos Buttler and Owen Farrell, and have also forged partnerships with teams across many sports, including: the England, West Indies and South Africa cricket teams, Newcastle United, Wolverhampton Wanderers, Saracens and the McLaren Formula 1 team.
Hytro BFR has expanded their senior advisory board with Pete McKnight. Pete, a former Chair of the UK Strength and Conditioning Association, is Coaching and Sports Science Director at Hintsa Performance and brings a wealth of experience with over 20 years as a leader and investor in sports businesses.
Pete McKnight said of the appointment “It’s an honour to be welcomed onboard at Hytro. It’s clear their innovation and brand strategy to date is standing them in good stead to build a globally respected brand. I look forward to bringing my experience in coaching and performance to help showcase the widespread benefits of BFR training to more and more people, incorporating it into their daily lives.”
This news follows an announcement in November this year that welcomed Yanto Barker, founder and Managing Director of Le Col and Nikki Doucet, former Nike Senior Exec as senior advisors also helping Hytro BFR with the direction and strategy of the rapidly expanding business.
