Shorts: Jose Mourinho, Sportradar, DAZN
Topps has announced a new partnership with UEFA, becoming an official licensed partner of UEFA EURO 2024. From 2022 onwards, Topps will be the exclusive partner providing official stickers, trading cards and collectibles connected to the UEFA EURO and other UEFA national team competitions.
For the announcement and activation of the partnership, Topps have also signed Roma manager José Mourinho as its EURO Ambassador to personally select the players that will be included in the Topps collections.
General Manager International Sports & Entertainment of The Topps Company, Mark Catlin, said, “The European Championship is the biggest and most prestigious football event on a national level in Europe, recognised globally, with its very own legacy when it comes to stickers, trading cards and collectibles.
Sportradar Integrity Services, a unit of global sports technology company Sportradar, has announced the launch of the Sportradar Integrity Exchange, a network that enables bookmakers to report suspicious betting activity, as the next step in the company’s efforts to safeguard sport.
The Integrity Exchange allows bookmakers to have an increasingly active role in the fight against match-fixing and to help initiate integrity investigations globally. Provided at no cost, the Integrity Exchange marks Sportradar’s first official integrity initiative with bookmakers.
The Rugby Football Union (RFU) has confirmed the Allianz Premier 15s final at Sixways Stadium will be broadcast live on BT Sport, BBC iPlayer and Premier15s.com.
RFU Marketing Director, Ewan Turney, said, “This has been the most exciting and competitive Allianz Premier15s season to date and it is fitting that the finale to the season will get the platform it deserves and be seen by thousands across the country. BT Sport have built an excellent reputation across their rugby coverage, and we are pleased to continue the partnership.”
British sports media company DAZN Group has announced that Alice Mascia has been appointed as CEO of Germany, Austria, Switzerland (DACH). Mascia has 20 years’ valuable experience in the media and telco industries.
Mascia’s appointment comes amid significant global momentum for the business. DAZN continues to cement itself as the ‘home of sports fans’ in DACH, following the landmark acquisition of Bundesliga and UEFA Champions League rights, along with other major football rights like Italy’s Serie A and Spain’s LaLiga.
European Professional Club Rugby (EPCR) has announced that Anna Young has been appointed as its new Director of Communications and Public Relations.
Young is an experienced professional in the sphere of high-profile sports communications and public relations, bringing an extensive network of rugby stakeholder contacts to her new EPCR position through previous work with World Rugby, Premiership Rugby, Bath Rugby and the Barbarians.
Formula E and specialist brand partner stichd have announced a long-term licensed product and retail partnership from this season.
New product collections are in development for fans of the ABB FIA Formula E World Championship and race teams with a classic selection currently available and an extended range to be released in the near future, marking the new era of Gen 3 racing.
The sports, media and technology investment platform Aser Ventures has appointed the former WME | IMG (now Endeavor) Co-President Ioris Francini as Vice Chairman.
Francini will bring strategic expertise and a unique set of relationships with rights owners and brands to Aser. He will play a key role in strengthening the group’s investor relations and driving new commercial growth across the portfolio.
Image: Shutterstock
