Shorts: Lebron James, Ellesse, Aston Villa
Liverpool Football Club has unveiled its latest apparel collaboration with LeBron James, titled ‘LFC x LeBron: Chapter 2’.
According to a statement, the new capsule collection ‘mixes classic basketball looks with the latest football fits in a fresh black, blue and gold colour palette’, while the launch campaign features Liverpool players Alisson Becker, Andy Robertson, Missy Bo Kearns, Taylor Hinds and men’s captain Virgil van Dijk.
Regarding the launch, Van Dijk said, “It’s great to have worked together alongside LeBron to launch this collaboration. I’m excited for everyone to see what we’ve created.”
Widely recognised as one of the greatest players in the history of the sport, James has been a part-owner of the Premier League club since 2011.
Italian tennis player Francesco Passaro has been announced as a brand ambassador for sport apparel company Ellesse.
In a statement on its website, the Pentland Brands-owned company said, ‘Francesco brings a wealth of talent and passion for tennis to our brand, embodying the spirit of excellence and determination that defines Ellesse.’
Aston Villa has announced that the branding of children’s hospice Acorns will featured on the front of the team’s shirts during its upcoming UEFA Europa Conference League Last-16 match against Ajax
A long-term partner of the Premier League club, Acorns has previously featured on the Aston Villa’s shirt between 2008 and 2010.
As part of the relationship, Villa players and management also make a regular visits to Acorns during the build-up to Christmas and Easter to distribute presents and gifts to children.
“We are extremely honoured to once again see our logo emblazoned on Aston Villa’s shirts for their upcoming Europa Conference League match against Ajax. All of us at Acorns are deeply touched by this incredible gesture of support.”
Trevor Johnson, Acorns Chief Executive
SailGP has announced an expanded partnership with Sonesta International Hotels.
Under terms of the agreement, Sonesta International Hotels becomes the official hotel partner of the United States SailGP and will provide accommodation for the team and fans at the New York event on 22nd and 23rd June and the Season 4 Grand Final in San Francisco on 13th and 14th July.
“We are thrilled to open our doors to the incredible athletes competing in this summer’s SailGP races and to welcome SailGP fans to our New York and San Francisco properties,” said Sonesta’s Chief Brand Officer, Elizabeth Harlow. “At Sonesta, we’re dedicated to enriching the experiences of our Sonesta Travel Pass members with fresh and thrilling opportunities. This partnership further cements our unwavering commitment to offer our members an unparalleled access to experience SailGP Races.”
