The Ladies European Tour (LET) has appointed Pitch International (Pitch) as its exclusive media rights advisor.
The collaboration with Pitch will see the sports marketing agency lead the LET’s sales and distribution of global media rights until the end of 2026.
The deal marks the LET’s continued growth. Since 2019 the Tour has seen tournaments increase by 33% and televised events increase from 11 to 21, with the average purse increasing year on year and record total prize funds of almost €35m (£28.7m) being achieved in 2023.
Fiona Harold, Commercial Director of the LET, said, “Following a very competitive request for proposal (RFP) process, we’re delighted to welcome Pitch as our strategic media rights partner. With tournaments in 21 different countries, the LET is a truly international tour.”
Guy Le Grew, Chief Revenue Officer of Pitch International, added, “We are very excited to work with the Ladies European Tour to reach and engage with more fans around the world than ever before.”
Sports and entertainment platform DAZN will be pre-installed on VIDAA televisons as part of multi-year deal.
The extended partnership between DAZN and the US television brand will see the DAZN app immediately available on VIDAA powered Smart TVs globally and for the first time in the UK.
The deal focuses on DAZN ‘growing its reach and enhancing its portfolio of living room devices.’
Pete Parmenter, EVP Strategic Partnerships, DAZN, said, “This is yet another exciting partnership that underpins DAZN’s strategy of delivering an ever-increasing range of top-quality sports content to sports fans on a global basis. This deal increases accessibility and reach for our rights holders’ content, such as the NFL Game Pass and UEFA Women’s Champions League.
Yaniv Gruenwald, President at VIDAA, added, “We’re thrilled to be partnering with DAZN to expand our premium content offering with their world-class sports content. Our goal is to provide our viewers with the best possible entertainment experience on their smart TVs, and DAZN’s app is a perfect fit for that. With VIDAA’s smart content recommendation capabilities, including the advanced VIDAA voice search, our users will be able to find and enjoy their favourite sports moments with ease.”
Spanish golf course Finca Cortesín has confirmed a new three-year partnership with Performance 54.
Finca Cortesín, which was a stage of the recent Solheim Cup has agreed a deal with the London-based sports marketing, events and strategic consultancy firm to help it ‘provide lasting benefits as a Solheim Cup host venue and further enhance its position as one of Europe’s premier golf resorts.’
Vicente Rubio, Managing Director of Finca Cortesín, said, “Having worked with Performance54 for the past year and a half, it was a natural progression to extend this partnership for another three years. The team’s expertise has been instrumental in showcasing Finca Cortesín as a recognised premier golf destination and sustainability champion. Together, we are committed to achieving our goals and crafting great experiences for our guests.”
Ed Edwards, Chief Executive Officer at Performance54, added, “Performance54 are humbled to work with global leaders in sport, such as Finca Cortesin. Their commitment to staging the most sensational Solheim Cup has been nothing short of inspiring, and we have enjoyed every minute of our journey together so far. Our work will ensure Finca Cortesin continues to earn the plaudits it deserves, not only from Europe’s major markets but also from around the world, as one of golf’s most unique experiences.”
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