Shorts: Lincoln City, Wycombe, Swansea City
English Football League (EFL) One football club Lincoln City has announced a new partnership with American side San Diego Loyal which will see the two clubs collaborate on community initiatives, merchandise and content.
SD Loyal co-owner and executive vice president of soccer operations Landon Donovan has served as a Strategic Advisor to Lincoln City since 2021.
He commented, “Lincoln City is a historic club deeply rooted in English football. This collaboration will serve as a launching pad for the clubs to work together in meaningful ways, on and off the field.”
Lincoln City Chairman Clive Nates, added, “We are really excited to team up with San Diego Loyal SC and look forward to working closely with them as part of this new partnership.
“We have a great relationship with San Diego Loyal and San Diego Padres through Landon Donovan and Harvey Jabara, who are both well-respected members of the Lincoln City family.
“We would love to grow our international fanbase over in the USA and believe that working with San Diego Loyal will help us achieve this.”
English Football League (EFL) One football club Wycombe Wanderers and Buckinghamshire New University have announced a new three-year partnership.
Buckinghamshire New University (also known as Bucks New Uni/BNU) becomes the official higher education partner of the football club, having previously sponsored the Chairboys’ kit between the 2009/10 and 2010/11 seasons, along with the home terrace at Adams Park.
Confirmed on December 15th, the collaboration will offer students a wide-range of educational benefits and jobs.
The head coach of English Football League (EFL) Championship football club Swansea City, Russell Martin, has agreed to become the latest ambassador for Planet League.
Planet League is a sustainability tournament where football fans complete green activities such as having a meat-free meal, using the car less and avoiding plastic waste by using reusable bottles.
Planet League’s most recent tournament ran in October and November, which saw over 74,000 individual climate actions completed by supporters of 77 professional football teams.
Russell will use his platform and status in the game to inspire fans and communities to get involved and take climate action, something he is very passionate about.
